After a successful passage through Uruguay, he eCommerce Day arrives at Argentina next Wednesday, August 30, with three days of workshops, conferences, training and networking activities for digital commerce players, a sector that continues to expand and offer new business opportunities.
digital commerce or ecommerce continues to grow, especially in a country where it is established as the window of opportunity for locals, in a context of economic instability such as the one experienced in Argentina, as pointed out by the president of the eCommerce Institute —one of the organizers eCommerce Day Blended [Professional] experience—, Marcos Pueyrredon, to Scope.com. For this reason, in the 17th edition in the country of the event that seeks to professionalize the sector, more than 1,000 participating companies and businesses are expected.
It is no coincidence: the ecommerce in Argentina It is “a market that, despite being in crisis due to its complicated socioeconomic context, continues to grow at double digits”, explained Pueyrredón.
In this scenario, comes the eCommerce Dayhand in hand also with the Argentine Chamber of Electronic Commerce (CACE)which will take place between August 30 and September 1, in a hybrid format: face-to-face activities will take place in the Buenos Aires Convention Centerwith more than 100 experts from the digital commerce industry providing training, workshops and conferences, among other ways of approaching and exchanging the latest trends in the sector.
On the other hand, there will also be exclusive online activitiesand who cannot attend the face-to-face event —both Argentina like the rest of Latin America and the world—, will be able to follow the live broadcast from the event’s official website, after prior registration.
Along with regular initiatives that take place in the eCommerce Day in Argentina, such as the presentation of midterm study of the CACE, which allows to know the scenario of the digital sales channels of the first semester of the year, in this edition will be added novelties such as the eGlobal Selling Competition, which promotes the growth of cross-border e-commerce; and the Cluster Acceleration Program in Retail Digital Commercewhose objective is to achieve joint and collaborative “acceleration” between retailers and brands.
The Argentine market, a development scenario
digital commerce in Argentina It is already a consolidated sector that continues to grow year after year, as Pueyrredón pointed out, but also as the figures confirm: with a 25.3% growthis he fifth country worldwide in the development of electronic commerce, sharing the top 10 with countries like Mexico, Singapore and Indonesia.
The context does nothing more than propitiate the impulse to the ecommerce, While digital channels continue to be a window of opportunity in complex scenarios, even more so with the incorporation of new technologies, dynamics, and models focused on optimizing already consolidated processes, focusing on the sustainability and cost effectiveness of bussiness.
For Pueyrredón, “we are at the epicenter of a it was extraordinary both for local and global trade. It is imperative to strengthen our teams, professionalizing them to face the daily challenges of an increasingly integrated and diverse ecosystem”. “It’s not just about witnessing this growth, but about playing an active role in its formation,” said the president of the eCommerce Institute, pointing out what he considers a key to continuing the growth of a company. proactive industry.
For his part, the president of the CACE, Andrés Zaied, stated that “it is very important that the e-commerce industry continues to grow and, also, becoming professional. For that, these types of meetings are key where there is a lot of networking, training and shared experiences”.
Source: Ambito
