The Cabaña Las Lilas hamburgers will be marketed by Grupo Disco Uruguay, as announced by the Brazilian company.
The company Minerva Foods will begin selling premium burgers in the local market Las Lilas Cabin, with which the country joins the export chain of the product made in Argentina, which was already sold in Brazil, Chile, Ecuador, Paraguay and the Caribbean.
Thus, Minerva, that weeks ago announced the purchase of three plants of Marfrig in Uruguay and is still waiting for a definition from the Commission of Defense of Competition, obtained a strategic income for the hamburgers that are produced in the plant Villa Gobernador Gálvez, in the Argentine province of Santa Fe.
According to the Brazilian company, it will market the hamburgers through Devoto Fresh Market English Store and Supermarket, of the Uruguay Disco Group, Therefore, the firm considered it had secured its presence “in the two most important chains in the country,” strengthening its reputation.
Alejandro Spataro, marketing manager Minerva Foods in Argentina, He stated: “This expansion has required a deep analysis of the market and a solid strategy.” He also noted that “our collaboration with the authorities of both countries and the adaptation of our products to consumer preferences have been essential to reach this milestone.” “.
Minerva and the purchase of Marfrig
The Brazilian company was on the lips of Uruguayan rural hierarchs and leaders in recent weeks, after announcing the acquisition for 1,540 million dollars, the purchase of three of the four plants of its competitor Marfrig in the country, a movement that will be evaluated by Defense of Competition.
This movement, added to the one carried out months ago when acquiring the refrigerator Breeders and Packers Uruguay (BPU), generated “concern” in the president Luis Lacalle Pou, who in any case stressed that it is “a very important investment.”
For him Minister of Livestock, Agriculture and Fisheries (MGAP), Fernando Mattos, It is not something negative, although he considered that “it is a warning factor” that it now has around 45% of the slaughter market, something that was warned from different sectors of agriculture.
Source: Ambito
