The fintech experienced enormous growth due to the Covid-19 pandemic, he stated Agustín GalloChief Growth Officer of Prex in Uruguaya platform that, in its particular case, is now also experiencing the boost that transnational digital payments gave it from the purchasing boom of Uruguayans in Argentina.
“We convert to Uruguay in one of the first countries to have interoperability throughout the region, within our ecosystem,” said the head of the company in dialogue with Ambit.
During and after the pandemic, the fintech had significant growth: the region went from having 703 enterprises fintech to have approximately 2,500, according to data from the consulting firm Finnovista. This was accompanied by the growth of e-commerce at a global level.
From the large flow of Uruguayans traveling to Argentina Due to the existing advantage due to the exchange difference and the possibility of accessing Prex in that country, the company significantly increased the number of operations.
“During 2022 we calculate that 1 in every 2 Uruguayans who traveled to Argentina “They used their Prex card,” said Gallo, who, however, considered that this is a path that still has a long way to go. “We are living in the first decades of the digital economyresolving pending basic issues such as financial inclusion and technological adoption. So the growth curve in digital payments is at a key moment,” he explained.
“Evolution is constant. We are always innovating our offer and services, adapting to the specific needs of the users of our markets. We understand that they are increasingly sophisticated and we must respond to their demands to achieve loyalty expected,” Gallo added.
Along these lines, Prex added Uruguay the possibility of making currency exchange from the app. Users can exchange pesos for dollars and vice versa 24/7 and with immediate credit. According to company data, more than 250,000 people have already exchanged currency so far this month.
“This product is integrated into the super app that we are constantly building according to the needs of our users. Soon, we will launch a new functionality associated with the world of investments, a great milestone for the industry in the region,” Gallo concluded.
Source: Ambito
