An expanding premium vehicle market and advances in the incorporation of electric cars in the local square were two of the main reasons that led the Argentine group exempt to extend its operations to Uruguay with the representation of Volvo, Jaguar and Land Rover.
This is how its CEO explained it, Federico Pieruzzini, to Ambit in the first interview he gave about the operation, which has similar parameters to when the group acquired the representation of those three luxury car brands in the neighboring country. Two years ago, he invested $600,000 just in renovating the dealerships.
“We understand the premium vehicle market at a regional level and the synergy between Argentina and Uruguay It allows us some flexibility, so we saw an opportunity to land in the country,” said the CEO of Eximar, with years of experience in Argentina in the field.
Last week Eximar acquired the representation of Volvo, Jaguar and Land Rover by Gildemeister Groupwhich had been directed by Martín Oyarzun, who will continue to lead operations in the country.
“In Uruguay, there is a market that is beginning to grow. There is a niche to exploit and we handle the premium market very well. We have experience doing it,” said Pieruzzini, who mentioned a special interest in the expansion of the use of electric vehicles.
“We were positively surprised by the growth that the electric cars“, he assured and added that “brands want to be present because of the growth that is being experienced. Uruguay”. “We believe that in the short term we are going to have an expansion of our brand products,” he said.
Specifically, Pieruzzini mentioned as the first case the launch of the new EX30 from Volvo, an automotive company whose units have been increasing in the Uruguayan vehicle fleet and which, by 2030, will have all its products 100% electrified.
The renewal of the vehicle fleet with electric vehicles has been increasing in recent years in the country. According to figures from the Automotive Trade Association (ACAU), as of July of this year, sales of electric cars They represented 3% of the total, when in all of 2022 they had been 2% of the total (1,043 units).
In parallel, the government, through Ministry of Industry, Energy and Mining (MIEM) implemented a program to subsidize the replacement of fuel-powered cars with electric ones in the passenger transportation service.
Meanwhile, in 2025 it is expected that Uruguay count on 300 Electric Vehicle Power Systems (SAVE) along all routes in the country with a maximum distance of 50 kilometers between each one.
Source: Ambito
