Image: APA/AFP/ALAIN JOCARD
The electronics company therefore held negotiations with the makers of the search engine DuckDuckGo, the Bloomberg news agency wrote on Thursday, citing insiders. Neither Apple, DuckDuckGo or Google could be reached for comment.
DuckDuckGo is considered data-efficient. If Google changes, it could lose billions in revenue from Internet advertising. Details of the talks are expected to be announced later this week, the report said.
The judge in the current US antitrust case against Alphabet subsidiary Google had previously announced that he would open sealed witness statements from the DuckDuckGo boss and an Apple manager. The same applies to statements about negotiations between Apple and Microsoft. The latter offers the search engine “Bing”, which has been upgraded in recent months with ChatGPT’s artificial intelligence (AI).
“Trial of the Decade”
Google has to answer in the “trial of the decade” for allegedly violating US antitrust laws. The company made billions in payments to device manufacturers such as Apple to ensure that they offer their customers Google as their default search engine. This cements Google’s market dominance in the lucrative market for Internet advertising. The company denies the allegations. If convicted, Google faces being broken up.
Apple is committed to improving data protection. A few years ago, the company changed the operating system for its smartphones and computers to make it more difficult to personalize advertising.
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