Image: (APA/AFP/FABRICE COFFRINI)
The Alphabet subsidiary warned the EU competition authorities in a letter that it would not accept such an order, the Bloomberg news agency reported on Thursday. The company is expected to formally object to the European Union’s (EU) investigation findings by the end of the year, the report said. Google could not immediately be reached for comment.
Competition Commissioner Margrethe Vestager called for a forced sale in June after two years of investigations. A voluntary commitment is not enough to end Google’s practice of favoring its own advertising technology for Internet searches. In the USA, too, Google is threatened with being broken up in an antitrust case that sets a trend for the entire technology industry.
Thanks to its strong position as a search engine operator, the US group can collect 28 percent of all revenue worldwide from online advertising. Last year, these revenues totaled $224.5 billion (€212 billion).
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