Ecological and sustainable: WeFair is back in Linz

It has been 15 years since the first WeFair – then called WearFair – took place in Linz. “I was there almost from the beginning. It was exciting to see how the trade fair has grown,” says Martina Meixner from the Viennese fashion store Maronski.

“This year there are 180 exhibitors, significantly more than in previous years,” says WeFair managing director Wolfgang Pfoser-Almer. The range is correspondingly diverse: notebooks with replaceable pages – all made in Austria, of course -, special soft toys for relaxation made from sustainable materials and e-bikes that get a second life. But there are also muesli, chocolate and other delicacies. “The selection is large. I haven’t bought anything yet, but I’ll probably get my hands on something,” says a visitor.

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Children don’t miss out: at the Gluehbirnchen stand, for example, they can pass the time with toys made from upcycled clothes and household materials while their parents drink a coffee or try on clothes.

Repair what is broken

This year there is a repair focus for the first time at WeFair. In front of the Design Center you can have bicycles made fit again. Under expert guidance, visitors can repair their broken electrical appliances, clothing or other items.

• Upper Austria Today: “We Fair” – trade fair for sustainability

“We show people how they can repair everyday objects themselves – then they have the tools to do it themselves at home in the future,” says Martina Eigner from the “Nähküche” Linz. Right next door, the Viennese start-up Resi – Visible Mending shows how to create unique items from worn-out clothing using special sewing and embroidery techniques.

The WeFair attracts many young people. “Look, you can buy deodorant cream over there,” one student shouts enthusiastically to her classmates. They are not here in their free time, but are doing a project for school. There is enough to experience and learn: after all, there is a lot of new and sustainable things to discover.

• The WeFair in the Linz Design Center is open until Sunday, 6 p.m. Admission is reduced with the OÖNcard.

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