The company is committed to expanding its strategy in a market that “is growing,” according to its CEO, Federico Pieruzzini.
The Argentine group exempt formally launches in Uruguay the electric vehicle brand MG (Morris Garage), expanding its strategy in a growing market, after acquiring the representation of Volvo, Jaguar and Land Rover in the country.
The decision has to do with the diagnosis he made last month in dialogue with Ambit the CEO of the firm, Federico Pieruzzini, by being “positively surprised by the growth that the electric cars” in the country.
The traditional English firm, owned by the multinational SAIC, the largest car manufacturer China and one of the 10 most important automotive companies in the world, will formally arrive on Uruguayan soil next Friday the 27th, when the formal launch will take place in Jose Ignacio, within the framework of the final of the Conmebol South American Cup, of which MG is an official sponsor.
About the electric vehicle market, Pieruzzini He highlighted weeks ago that “brands want to be present because of the growth that is being experienced.” Uruguay” and noted: “We believe that in the short term we are going to have an expansion of our brand products.”
Furthermore, the CEO of exempt He considered that in the country “there is a niche to exploit,” referring to the premium car market, in which the company has added experience.
The sale of electric vehicles grows in the country
The increase in sales of electric cars has grown steadily in recent years. The manager of the Automotive Trade Association (ACAU), Ignacio Paz, He highlighted that in 2022, operations reached a total of 1,043, driven by the incentives provided by the government.
By specifying the data, Peace revealed that since 2018, when these vehicles began to be sold in Uruguay, The figure multiplied by two year after year, although without having a strong impact on the total market.
In this regard, the manager of ACAU He admitted that “the perspective is to wait for this duplication year after year, until at some point the growth can be even greater.”
Source: Ambito
