The “business ecosystem” has consulting, training and communication offers, as well as an exchange space for small and medium-sized companies.
C-level is defined as a business ecosystem and business hub based on four pillars: Media, Community, Coaching & Consulting and Business Café. They say they propose “a radical change that redefines the business rules of the game.” It was presented a few weeks ago and prominent businessmen from both sides of the river participated in its opening event. Silver river.
The Argentinian Matias Alvarez (former pharmacy chain manager San Roque) is the alma mater of the project and commented in dialogue with Ambit that “C-level was born in principle as a need of the group carve with their radios to have a digital leg in which they could approach companies. Then we began to see the format of providing some interesting content for entrepreneurs through this digital portal, but we realized halfway through, especially for the partners who are making up this group, that there were other instances such as the issue of consulting, training and communication, which gave much more support to an offer for the companies we focus on, which are more than anything small and medium businesses that have certain unmet needs like large companies have.”
The place has a meeting room, rooftop for business events, multimedia space and business coffee. “We wanted to have a place where things happened, sometimes they told me, this is like 40th floor or is it like some private club for companies. The difference is that this is open to allHere you can come and have a drink, you can do whatever you want and you can meet people. In fact, sometimes I’m in a conversation with someone from a company and another person approaches and we’ve had to combine there, you can do something together and it happens, and then we begin to realize the potential that the C-business had. Level here at Uruguay”, adds Alvarez.
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A tool to accompany and promote projects
Regarding the target audience, the businessman defines it as “small and medium businesses which is where we believe we can contribute more, but obviously we work with big enterprises also in certain consulting and communication topics. We are trying to develop and help the startups With small brand development packages, for example, we try in that sense, to try to give tools to entrepreneurs so that they can develop their business.”
The current local scenario is widely seductive for this type of venture, according to Álvarez: “Because of the context, because of the place where it is, because they are small, there is always a possibility of more interesting development.” “I think there are many good family businesses. and many interesting ventures to accompany and take them to the next step. And today it is also a destination place for many businessmen from Argentina, without a doubt, but also world”, he added.
The C-Level head gets excited when that point is brought up. “The entrepreneurs with the largest companies are living here. We are advising a couple of very strong Brazilians with their own ventures in wineries, who you realize are not that they do it for sport, but because they see that the context is favorable, Uruguay “It is fashionable, as we say, it is a predictable country, which is great,” he said. Although he acknowledged that “the only negative account is the cost of livingthat we have to solve it.” “But then, in everything else, it is a predictable country, in Dollars The income is good, the rules of the game are maintained, here businesses can take more or less time, but if you do things well, they come out,” he concluded.
Asked if he believes that the next electoral scenario will influence more Argentine investors to settle in our country, Álvarez was emphatic when stating that “without a doubt they will continue to come because the conditions here are favorable and because of what we are seeing there, the continuity of the government through Massa, either Milei “It’s an uncertainty that’s going to push some Argentinians, and in fact I already know several of them, to be thinking about coming here.”
Source: Ambito
