A report by Kantar Ibope Media reflected the behavior of users, who watch TV, on average, three and a half hours per day.
In Montevideo, the consumption of television of users reached an average daily viewing time of 3 hours and 31 minutes, according to the company’s latest report Kantar Ibope Media, from where they highlighted “the paradigm shift” and the reconversion in the world of the media.
The report further revealed that in Latin America 90% of people use two screens (TV and cell phone), while 62% use 3 (adding a notebook) and 26% watch 4 (adding a tablet) with a growth in service platforms whose Top 5 viewing integrate Youtube (65%), Facebook (56%) Netflix (43%), instagram (40%) and TikTok (29%).
Specifically, in relation to Uruguayan television, in Montevideo An average of 3 and a half hours per day is watched, with Variety and News as the genres with the greatest presence, with 28% and 20% respectively, followed by Journalistic (11%), Sports (8%) and Musical (6%.
Regarding the data, women watch more television than men (58% versus 42%) and 40% of viewers are over 35 years old.
The report also shows that for the total viewing time, 66% of television consumption time occurs individually, while 34% does so in the “co-viewing” mode, that is, together with one or more people.
“The world of the media is being converted,” said Ariel Hajmi
Echoing the report, the CEO of Kantar Ibope Media for Argentina, Chile and Uruguay, Ariel Hajmi, He pointed out that “we are undoubtedly in a moment of paradigm change” and analyzed: “The world of media is being converted.”
“Technology offers new viewing and listening options. Global players appear in local ecosystems and, in a world in which everything is mobile first, it stands out that the consumer trend that is taking hold is to consume media on the best possible screen available at all times,” he said. Hajmi.
Along these lines, he highlighted that “this makes TV the epicenter of video consumption in the home” and stated: “TV is the great multiplatform in which news, sports and live and on demand entertainment converge.”
Source: Ambito
