Image: DIA DIPASUPIL (GETTY IMAGES NORTH AMERICA)
A collection created with Kardashian’s fashion label “SKIMS” was presented. Other celebrities such as actress Gwyneth Paltrow, Emma Roberts and Mick Jagger’s daughter Georgia May Jagger faced the storm of flashbulbs, the company confirmed.
Kardashian herself appeared wearing a crystal-studded top. When the collaboration was announced, the collection included body jewelry, lingerie and ready-to-wear creations. In the collaboration, the “radiant extravagance” of Swarovski meets the “genius of the innovative SKIMS materials”. “With this collection, we wanted to put individual creativity in the spotlight and add more glamor to our wearers’ wardrobes,” the 43-year-old Kardashian, co-founder and “creative director” of the underwear label founded in 2019, was quoted as saying: “The designs are enchanting, like from a dream. It was wonderful to incorporate the iconic crystal cuts into my favorite models.”
The USA is “market number 1” for Swarovski – followed by China, CEO Alexis Nasard was quoted in the online edition of the “Tiroler Tageszeitung” on Wednesday. The aim of the new flagship store is to create a “brand temple”: “Opening a Swarovski flagship store on Fifth Avenue is in itself a clear statement,” said Nasard. According to “TT”, the collection created together with Kardashian sold well at the start: within just twelve minutes, a million pieces of the new collection were sold online.
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Source: Nachrichten
