With an investment of $500,000, Sodamericaa company of Argentine origin, landed in Uruguay, third country in the world ranking in consumption of sparkling water with 58 liters of soda per person per year.
Sodamerica hopes to make its way into the local market with the promise of savings. Traditionally, Uruguayans have purchased soda in disposable containers, which can be expensive over time and generate a large amount of plastic waste, he told Area Javier CalandrelliCEO of the company.
On the other hand, the sustainability It is one of the main challenges. “Every time a person decides to make their carbonated drink with Sodamerica instead of buying it bottled, they are helping to avoid plastic waste, which in a typical family per year is approximately 1,000 bottles and cans that take more than 450 years to decompose. ”he explained.
The Argentine company offers a machine that works with a reusable CO2 cylinder that, in the short term, can be changed at the company’s different points of sale.
“The system basically has two main benefits. One of them is the health, which based on what you consume is healthy, it basically has no preservatives, no additives or anything, you don’t throw plastic in the trash because everything is reusable. On the other hand, it is very economical because by not paying for transportation or the plastic packaging it is cheaper,” Calandrelli explained.
The markets where the entrepreneurship already works are Uruguay, Paraguay and Chiliand will soon be opening USA.
“The cost of the machine is 2,900 pesos. If you are a soda consumer, buying the machine in 12 installments from the first day, you are already starting to save money,” said the company’s CEO with undisguised enthusiasm.
“The machine brings out creativity for all bartenders and people who like to invent things at home. For example, Fernet with soda. You put it in the machine, you carbonate it and it is ten times richer. The inventions we have seen are crazy. The other day a user put gas in the gasoline… I hope he didn’t drink it,” Calandrelli joked.
Regarding the first activity data, the businessman reported on the good commercial movement generated. “The response is spectacular. We launched less than a month ago and orders have exploded. We are also beginning to open stores where machines are sold and you can go and have the filter replaced,” he commented.
Source: Ambito
