Today’s hoods: more colorful, higher and definitely sustainable

“And put on your hood!” In the past, mom’s good advice was often met with an annoyed eye roll, but today many people like to wear a hat. Because the woolen headgear is cool again – and not just in ice and snow.

“On the contrary: hoods have become a favorite item that people like to wear, often even indoors. This is reflected in the design, which is rather reduced, without a lot of fuss,” says Ronald Mühlböck, managing director of the Eisbär company in Feldkirchen an der Danube, which, among other things, equips the Austrian national ski team. “In terms of style, you no longer wear hoods backwards like dwarf caps, but rather upwards, i.e. higher,” he says. Apart from that, customers attached great importance to sustainability: “Produced fairly, no plastic and ideally made from nature-friendly materials such as merino wool or cashmere. The idea of ​​animal welfare is also very important here,” says Ronald Mühlböck.

Anita Huber-Katzengruber, head of “Clothes Make People” on Herrenstrasse in Linz and an expert in sustainable fashion, can only confirm this: “Hoods have become a very important accessory. And therefore they can be more valuable and the price for them higher,” she says.

There are three trends in the models:

1. Colors: “You see less black and gray this year, it can be colorful,” says Anita Huber-Katzengruber. The palette is large and bright colors are also popular. “We particularly like strong blue tones like royal blue.”
2. Knitted hats: “The models with double, wider brims have been with us fashionably for several seasons and should not be missing this winter either.”
3. Balaclavas: “We didn’t really believe that this shape of hat would catch on,” says Anita Huber-Katzengruber. “But they give an outfit that certain something and are also super comfortable because you wear a scarf and hat in one. Here, however, the colors are a bit more reserved.”

Which hood suits whom?

“You should definitely pay attention to the shape of your head,” says Anita Huber-Katzengruber, fashion expert from “Clothes Make People”. For round heads, the hat should be slightly higher; for small heads, it shouldn’t be too small. “Choosing the right color is just as important: warm cognac tones – even if they are very popular – simply don’t suit cool types. It’s better to choose cooler tones, they make the face shine,” says Anita Huber-Katzengruber.

For “Eisbär” boss Ronald Mühlböck, the well-known saying that “there is a suitable lid for every pot” also applies to hoods. “You just have to try it all out,” he recommends.

He says that in general you can wear a nice hat almost anytime and anywhere, but not on elegant occasions – with a suit or evening dress. “As a hood manufacturer, even I advise against it.”

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