The renowned brand Lemon launched the first app fashion in the country, in an operation that represents an innovative milestone for the sector and for which more than 100 thousand dollars was invested in technology.
The first Uruguayan retail brand to have its own mobile application aims to achieve 50% of its sales ecommerce next year through this platform.
Mauro Vázquez, CEO and founder of Lemon, He highlighted that “the foray into the world of mobile applications is a bold step” for the firm, while highlighting the company’s innovative vision and commitment to the growth and development of commerce in the country.
“We have opted for a tool that not only improves the visual and operational experience of our clients, but also offers innovative functionalities,” he highlighted. Vazquez and listed: “These include an inactive log that eliminates the need to enter data and payment details for each purchase, as well as advance notifications of exclusive promotions.”
The creation of the app had the participation of Somnio, a Uruguayan company specialized in the development of applications, something that the businessman described as “a strategic partnership that demonstrates the commitment of Lemon in providing its clients with a unique and avant-garde experience.”
The impact of the app and future objectives
From the leading women’s clothing brand, with 20 years of history, 23 stores throughout the country and whose ecommerce represents about 12% of the brand’s total turnover, they specified that the app appears among the most prominent downloads in Uruguay and they plan to “take advantage of this new tool to transform the online shopping experience,” estimating that more than 50% of online purchases will be made through the application in the next year.
Lemon App, available on devices iOS and Android, seeks to “simplify and make the shopping experience more comfortable, especially for the brand’s loyal customers who make their purchases through the online channel,” they highlighted.
In the future, the firm indicated that it aims to allow customers to scan clothing codes in physical stores to obtain detailed information on the availability of sizes and colors, thus becoming a “purchasing assistant in the physical chain itself.”
Source: Ambito
