The company Argentina Morixe bought the historic firm Uruguayan Gibur SA, in an important operation, in which it invested more than 4.5 million dollars to continue positioning itself in the Mercosur with its regionalization strategy.
Gibur is a company that has been in existence for 41 years and has been dedicated to the marketing of food since 1982, mainly based on products such as olives, tomato pulp, fruit juices and dressings. The company highlighted the high quality standards resulting from having state-of-the-art machinery, thanks to a historic agreement with the Technological Laboratory of Uruguay (LATU).
While, Morixe is a centenary company from Argentina that in July of this year was acquired by Silver Commercial Society and, in the midst of its acquisition tactics, it decided to buy 100% of the stock of the Uruguayan firm recognized for 4 decades.
Gibur It has about 400 active clients and its sales total around 9 million dollars per year. Specifically, it has a 15% share in the tomato market and 20% in the olive market. Among its assets, the industrial plant of Montevideo, capable of processing more than 7-200 tons of raw materials per year, highlighted by the company from the neighboring country.
With this acquisition, Morixe continues to advance in its regionalization plan for its businesses, consolidating its presence not only through distribution agreements, but also now with on-site manufacturing operations and its own distribution network that will allow greater penetration of the brand’s products. .
Morixe’s strategy to strengthen its presence in the region
With the acquisition of Gibur, The Argentine company advances in its annual objective of strengthening its presence in the region. It is worth remembering that at the end of 2022 it invested another 7 million dollars to optimize its manufacturing plant. Benito Juárez, in Buenos Aires.
Morixe Brothers has existed since 1901 and its shares are listed on the Stock Exchange since 1961, with more than 8,000 shareholders. Since 2018 he entered Ignacio Noel as a majority shareholder and the firm multiplied its operating volume by 15, while since July of this year it has been part of the group Silver Commercial Society.
The company sells wheat flour, polenta, olive oil, breadcrumbs, batters, pre-cooked white corn flour, sunflower oil, canned olives, balsamic vinegar, frozen pre-fried potatoes, mashed potatoes, oatmeal, dry pasta, starch. cassava, cookies and legumes.
One of its most recent milestones was being the firm that managed to increase the value of its shares on the Buenos Aires stock market during the pandemic. In fact, this year Morixe titles were worth about 22 pesos and today they cost about 82 pesos, almost quadrupling their value.
Source: Ambito
