Punta del Este goes through the first days of the season 2024 with almost total occupancy by Argentine tourists with high purchasing power and a notable presence of Brazilians. Industry leaders told Ambit which is a “similar” season to last year, where high purchasing power tourism predominated and where the owners are more than the tenants.
The first data of the National direction of Migration indicate that Uruguay 99,491 Argentines entered, representing 34.33% of the country’s income between December 22 and 31. 42,565 Brazilians also entered, another of the most prominent nationalities.
For the Institutional Relations and Sales Manager Enjoy, Javier Azcurra, The Brazilians are the ones who dominate the season. 62% of the hotel’s guests come from that country, most attracted by the casino. Then 32% of Argentina and 5% of local tourism complete the numbers. The first week of January will be the busiest, according to Azcurra, with a slight drop in reserves expected after Monday the 8th.
From the Park Hotel his CEO Maximo Cirio He indicated that it has full occupancy that will remain until the next 10, pointing out as a differential the presence of the delegation of the DJ David Guetta, who appeared this Tuesday at the Brava Beach.
In dialogue with Ambitthe president of the Punta del Este Real Estate Chamber, Javier Senapredicted an occupancy close to 90%, with 100% occupancy in high-cost properties in areas near the coast of Mansa BeachBrava Beach, Jose Ignacio and The bar.
“It is a season of very high purchasing power,” highlighted the real estate businessman. Property prices have remained stable with some owners deciding to adjust rental prices by 10%, due to the evolution of the exchange rate.
Regarding “second and third line” rentals, the occupancy figure is around 80%. Argentines continue to be the main clients, Sena highlighted and added that the recent election result “has been changing people’s mood.” “There was a lot of uncertainty, things are stabilizing,” he concluded.
Optimism in the authorities
“We have had an auspicious start to the summer season, with very good hotel occupancy, good occupancy also at the real estate level, a more than interesting movement in gastronomy and in the rest of the commercial offer, so a good start,” he noted. Martin LaventureDirector of Tourism of the Municipality of Maldonado. “The important thing is that this continues, we always say the same thing, there is no need to rush to conclusions either for better or for worse, but a good start undoubtedly encourages expectations for the rest of the summer season to be good,” he added. .
“We must also highlight what was foreseeable: a good presence of Brazilians, the consolidation of domestic tourism and the recovery of who is and will continue to be our main client, which is Argentina. There are many expectations about how these first months of the new government will develop, but there is a different air in the air and we hope that this recovery of Argentine tourism and of Argentina as a whole is consolidated, which is very necessary to Uruguay and for the region,” Laventure concluded.
Source: Ambito
