Uruguayan meat will be presented first in Tokyo and then in Dubai to continue gaining markets abroad.
He National Meat Institute (INAC) The first presentations of 2024 have already been confirmed at different international fairs, with the aim of continuing to promote the main export product of Uruguay in the world and gain new markets.
Japan will be the scene of the first INAC presentation of the year, during the Super Market Trade Show which will take place in the Japanese capital, Tokyo. The exhibition will run from Wednesday, February 14 to Friday, February 16, and Uruguayan meats will be presented along with drinks and foods within the fresh products segment — which includes vegetables, vegetables, meats and processed meats.
In this regard, it is worth remembering that Uruguay started exporting bovine tongue fresh to Japan at the end of 2022, a product in high demand in the Asian country that complemented the already existing market for cooked bovine tongue. Now, INAC seeks to introduce new products to Japanese shelves.
The second confirmed presentation of the year, meanwhile, will take place at the fair Gulfood which will take place in Dubai (United Arab Emirates), between Monday, February 19 and Friday, February 23. This event will take place on the grounds of the Dubai World Trade Centerand it is the largest international fair for Middle East dedicated to the food industry.
Uruguayan meat travels the world with its own brand
Since last year, the Uruguayan meats They have a new brand, with their own visual identity, to be disseminated in different markets around the world quickly and easily: “Uruguay Meats”.
China was the stage for the presentation of the brand that encompasses all meat production in the outside marketwith the aim of making its recognition much simpler and more direct in the different international fairs in which INAC participates within the framework of its strategy to increase demand for the iconic Uruguayan product in the world.
The launch of the sector brand was in CIIE Fair in Shanghai, between November 5 and 10, where the INAC had a stand of almost 260 square meters, with meat tasting in the Restaurant and tasting on the go. The chosen scenario was not coincidental: China is the main buyer of beef and giblets measured in volume; and continues to be a very important partner for local producers.
The brand “Uruguay Meats” has the definitions by species for Beef, Lamb, Pork and Poultry. This new visual construction allows us to leverage the country brand and achieve greater synergy between export sectors. Furthermore, it is accompanied by Green Quality seal that defines Uruguayan meats as a sector and add value to promotion abroad.
Source: Ambito
