Florence Sader He assumed the presidency of the Punta del Este Promotion and Tourism League. With a recognized last name in the spa, with her family historically linked to the real estate sector, she is also dedicated to the production of events and feels the place as her own, something that leads her to promote actions so that it becomes an excellent space to live and vacation. .
Q: What first “photograph” can be taken of the start of the season in Punta del Este?
FS: The first conclusion is that Punta del Este It is a consolidated spa city, which continues to maintain good occupancy levels despite regional fluctuations, with a range of festivals and events that continues to be concentrated in the last week of December and the first week of January.
Q: What are the main occupancy levels in hotels and real estate?
FS: In terms of co-ownership, the most expensive buildings are the ones that show the highest occupancy, with more than 90% in most cases and a high owner occupancy. Medium buildings show slightly lower occupancy, closer to 80%.
Regarding hotels, the average is 98% in the different categories, very similar to last year. Starting on January 2, people started leaving and there were fewer advance reservations than last year. It is predicted that there will be good occupancy until January 15. The uncertain weather also influences when people plan their vacations.
Q: Can we differentiate data regarding the presence of Argentines and other nationalities?
FS: The Argentines They are faithful and present this season, but yes, perhaps they stay less time, since the situation in their country is very changing. Brazilians and extra-regional people continue to come at this time, the latter escaping the cold and taking advantage of the rich social, cultural and gastronomic offer. The extra-regional ones, Europeans, North Americans, etc., are concentrated in the eastern area of our resort, such as, for example, in Jose Ignacio. Uruguayans continue to be a consolidated audience for Punta del Esteespecially during weekends and holidays.
Q: We are facing a tourism season with high purchasing power, how is that reflected in prices?
FS: That’s right, the places that work best are not necessarily the cheapest. People are looking to have a good vacation and have fun and in many cases they don’t mind paying a little more, since it is part of what happens while on vacation.
Q: What challenges does the management of the Punta del Este Development League encounter?
FS: One of our greatest challenges is to accompany and anticipate the changes proposed by a Punta del Este growing and thriving. We are especially concerned that growth is accompanied by investment in infrastructure, since this contributes to the quality of life that all of us who live here enjoy and we know that it is largely what people come looking for, such as unforgettable experiences and nature, and we want them to continue having them.
In order to accompany the changes that you are experiencing Punta del Estewe have just renovated and improved our main hall and the façade of our building, which in 2022 was declared national heritage, and we are creating a new meeting point with the installation in our building of the Café de la Mansa, which has just opened its doors with great success, at that unique point that is Stop 1 of La Mansa.
This complements the other things that operate in the League, such as a League office. National Migration Directorate (DNM)a tourist information center, the Consumer Defense office and the Gastronomic Corporation.
The League is also home to Punta del Este Ciudad Universitaria, the Zonta Atlántico Sur organization and the Skål club. It is a non-profit civil association created 83 years ago that looks after the interests of the spa and its population. By not having a partisan political orientation, we represent the entire community and we can and must think in the long term.
Source: Ambito
