Punta del Este It was the place chosen to announce the landing in “return mode” of the Japanese electrometric brand sharp. Ambit He spoke on the peninsula with Andres Wasermanthe Argentine businessman who represents him at the regional level, about the reasons for the growing interest in the local market.
“Sharp is a Japanese brand that was acquired by Foxconnwhich is a Taiwanese company, which is the manufacturer of Manzana Worldwide. We return in all Latin America, but the regional office will be in Uruguay and, with that, we will have our products in the Uruguayan market so that the population can also access them, said Waserman, regional managing partner of the company.
The sale will be in the first instance online through its own platform, although a medium-term launch is planned at the level of large stores.
“We believe that the Uruguayan market, especially because of what is happening between the Argentina and Uruguaywith the migration of Argentines with high purchasing power to places like Punta del Estemeans that the number of towers that are being built must be equipped with appliances and if what you are looking for is a quality, durable product for a global audience, we will be the solution,” said the head of the company.
There are already several Sharp options that can be found in the local market, such as 50 and 65-inch Google technology televisions or DJ-type Party Speakers, ideal for entertaining parties.
“The idea is to go through the market, which undoubtedly exists, and what it experiences is a natural evolution of what the marketplaces and direct purchase. The consumer became much more demanding and more studious,” Wasmann concluded.
Source: Ambito
