Image: AFP
It was one of the most legendary brand relationships in the history of sports – now golf star Tiger Woods and sporting goods manufacturer Nike are going their separate ways. The American giant, which announced in December that it was planning cost savings of $2 billion over the next three years, and golf star Tiger Woods are ending their collaboration after 27 years together. The 48-year-old announced this on Monday via his social media channels.
Since 1996, Woods has been decked out from head to toe in the famous Nike hooks. In 2013, he signed a new ten-year contract, which was reportedly worth around $200 million. This contract will now not be extended.
“There will be a new chapter”
“Over 27 years ago, I was fortunate enough to begin a partnership with one of the most iconic brands in the world,” Woods said in his emotional statement. “The days since have been filled with so many great moments and memories, if I started naming them I could go on forever.”
In the statement, the golf icon did not reveal which clothing brands he would wear at future events, but clarified: “Yes, there will certainly be a new chapter!”
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