While one in three adults in the world consumed tobacco in 2000, in 2022 it was only one in five. The WHO estimates the total number of tobacco users today at 1.25 billion people.
However, Europe is a problem child, says Rüdiger Krech, WHO director for health promotion. There, the rate of women using tobacco is twice as high as the global average, and it is falling more slowly than in other regions of the world. Krech described the tobacco industry’s activities in the area of e-cigarettes as criminal. He pointed to thousands of flavors such as “gummy bears” or “vanilla ice cream” that are hardly created for adults. In his opinion, all flavors should be banned.
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