The Chamber of the Digital Economy of Uruguay and the Chamber of Commerce and Services of Uruguay presented a report on consumption in the country during December.
The majority of Uruguayans chose to buy gifts for their loved ones during the traditional holidays, according to the report from the Chamber of the Digital Economy of Uruguay and the Chamber of Commerce and Services of Uruguay which was dedicated to analyzing the consumption behavior of the inhabitants during the end of the year.
The survey was applied to 787 people and has the objective of analyzing the purchasing decision process of consumers, focusing on the importance of physical and online commercial media, and the complementarity of both. In that sense, of the total number of people, 70% responded that they always celebrate and/or buy gifts on the occasion of traditional festivals.
During the year 2023, 87% actually bought some gift, while the remaining 13% did not make any purchases. Meanwhile, 63% of the people who bought gifts did so a week before, 20% bought them a day before and the remaining 18% went ahead and bought the gifts a month before.
As for the bills average, 37% spent more than 2,000, 16% were between $1,500 and $2,000, 19% between $1,000 and $1,500, 21% between $500 and $1,000, and 7% spent an average of less than $500 .
Payment methods and the most chosen categories
Regarding the payment methods used, priority was given to credit card with a 50% incidence and the Debit with 36%. For its part, payment with cash reached 12% of the cases, and those carried out through transfers and collection networks had low use, being 1%, respectively.
Of the total number of people who bought giftsthe majority looked for and bought the products in a commercial store (41%), while 29% did so on-line. In turn, 27% searched for the products online, but ended up buying them in a store, and only one searched in a store and bought online.
What refers to the most chosen category, clothing, footwear and/or accessories was the one that registered the greatest scope, continued by the category toys. Electronic items, household items and decoration were positioned at lower levels, and perfumery and cosmetics.
Source: Ambito
