After Christmas is before Easter: the first chocolate bunnies are here

nachrichten.at readers go through the world (and the shops) with their eyes open. You already noticed the first Easter Bunny armies taking up positions in some stores in mid-January. The reactions to this are different, as a local inspection shows.

• Also read: How nature explains the Easter Bunny myth (OÖNplus)

“It’s an old saying: the sooner you put the goods out, the better they go. Like with gingerbread. It also has the strongest sales in August,” says the saleswoman at Billa, while she’s also tidying up the Linz store. She puts the shopping baskets back in their place, wipes the checkout counter once and shrugs her shoulders. She says that it doesn’t matter to her when the Easter bunny armies arrive in mid-January. “We’re used to it.”

After Christmas is before Easter

One – in this case: the Christmas goods – are put away, the other – everything related to Easter – is given away. Even if, as she says, the Easter bunnies aren’t finding huge sales yet. “But the boiled colored eggs are fine.” The fact that a tiger’s tail dangles from a shelf right next to Goldhaserl mit Mascherl and hats in glitter and rainbow designs catch the eye is part of it. The carnival goods are running at the same time, says the saleswoman, grabbing a large broom and sweeping through again.

Consumers sometimes see things a little differently. “The feeling is that it’s almost too early,” says a passer-by. “But that’s the same with Christmas things in August.” More disapproval comes from another who is currently waiting for the bus. That’s “much too early,” she says. “That would be enough in the short term.” The children would see this all the time and whine every time they went to the store.

Too early? Not for everyone

So is it way too early? Not everyone sees it that way. “I don’t want to judge. I know that retail doesn’t have it easy, you read and hear that again and again. Every business has to make sure that it can survive,” says a 70-year-old who is with her friend on the The way to the fair is. In addition to youth and world peace, she also wants to include trade in her prayers. “We can all use that right now,” she says.

Billa’s mother Rewe finds the Easter bunnies in the cardboard cutouts to be appropriate. “Easter and Christmas are the busiest times in food retail. Chocolate Easter bunnies are traditionally in high demand, and not just in the last weeks and days before the holiday. That’s why we are already offering our customers seasonal goods. This is nothing new at the time, chocolate Easter bunnies “We are not coming into the store earlier this year than in other years. There is no start date on which all stores will be supplied; instead, for logistical reasons, seasonal goods will be delivered to our stores in staggered stages,” the company says.

And a passer-by sees it very pragmatically: “They can clear it out as early as they want – I don’t have to buy it yet.”

Why is Easter so early this year?

The earliest possible date would be March 22nd. Seen this way, this year’s Easter Sunday is a little later on March 31st – but still early. The latest date is April 25th. This means that Easter, as well as the Ascension Day and Pentecost, which are based on it, are among the so-called movable holidays. This follows from history: During the Council of Nicaea in 325, the Catholic Church decided that Easter should be based on the moon.

Sunday after the full moon after the beginning of spring

Since then, Easter Sunday has been the first Sunday after the first full moon after the beginning of spring. Easter usually falls in April. The earliest possible date, March 22nd, has only been in 1598, 1693, 1761 and 1818 – and will not be again until 2285. In 1666, 1734, 1886 and 1943, Easter was celebrated on the latest date, April 25th. You don’t have to wait as long for this as for the earliest date – it will be the same again in 2038.

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