From the INAC they showed their satisfaction with the performance of their activity in one of the most relevant fairs in the Middle East.
Uruguay participated in the fair Gulfood in the Arab Emirates United (UAE) and from the National Meat Institute (Inac) They were very satisfied with the performance of the activity carried out in a two-story stand where participants were able to taste a wide variety of Uruguayan meats.
Gulfood It is one of the most important food fairs in the region of Middle East, a place where the main commercial players of that wealthy region meet. The fair took place between Monday, February 19 and Friday, February 23 on the grounds of the Dubai World Trade Centerin Dubai.
Good performance at this fair matters for two reasons. The first is because the Middle East It is a region that depends largely on imports to supply its consumption domestic. On the other hand, this situation means that tariffs are low and that beef is between 0 and 5%, depending on the product to be imported.
The Arab Emirates They were one of the main destinations of the Uruguayan meat during the year 2023, with 40% of the offer for a total of 12 million dollars. Representing a historical maximum of exports to that region, Saudi Arabia It was positioned as the second most important destination for Uruguayan exports to the GCC.
Uruguayan meat travels the world with its own brand
Since last year, the Uruguayan meats They have a new brand, with their own visual identity, to be disseminated in different markets around the world quickly and easily: “Uruguay Meats”.
China was the stage for the presentation of the brand that encompasses all meat production in the outside marketwith the aim of making its recognition much simpler and more direct in the different international fairs in which INAC participates within the framework of its strategy to increase demand for the iconic Uruguayan product in the world.
The launch of the sector brand was in CIIE Fair in Shanghai, between November 5 and 10, where the INAC had a stand of almost 260 square meters, with meat tasting in the Restaurant and tasting on the go. The chosen scenario was not coincidental: China is the main buyer of beef and giblets measured in volume; and continues to be a very important partner for local producers.
The brand “Uruguay Meats” has the definitions by species for Beef, Lamb, Pork and Poultry. This new visual construction allows us to leverage the country brand and achieve greater synergy between export sectors. Furthermore, it is accompanied by Green Quality seal that defines Uruguayan meats as a sector and add value to promotion abroad.
Source: Ambito
