Image: Schell
Elisabeth Schweeger could have ended her speech after just one sentence and no one would have objected. “Beer is there for everyone,” said the artistic director of the Capital of Culture on Wednesday evening in the Eggenberg brewery, not referring to the stock in Vorchdorf. The 0.33 liter bottle with a pull-off cap and a black label is intended to be a “bridge builder”, a promoter of understanding and a symbol of global diversity. In any case, the content is unusual. Or “Andas”.
Emeka Ogboh is responsible for this. The 46-year-old Nigerian is a video, sound and eat art artist and is no newcomer to beer brewing. In 2017, he had a beer brewed in Belgium with the addition of lime blossom honey; during the fermentation process, the brewing tanks were filled with sounds from his hometown of Lagos. And in Kassel there were 50,000 bottles of craft beer in the same year. The taste experiences of Africans in Germany served as the basis for the recipe for the “Sufferhead Original”. And: It disregarded the rules of the Purity Law, a uniquely German specialty. Now Ogboh has become active in the Salzkammergut.
Together with the Eggenberg brewery, he designed the beer “Åndas” for the Capital of Culture. Brewed in a limited edition and in the style of a traditional Austrian beer, sorghum, pepper and ingredients of African origin were used. It tastes spicier than traditional beer, but is not a completely new taste experience. Just a good mix. “The Salzkammergut has remained somewhat isolated and has retained its homogeneity,” says Ogboh. This raises a profound question for him: In a time of increasing networking, can the Salzkammergut open its doors to the symphony of diversity that is just waiting to be embraced?”
Available from the brewery
The “Åndas” beer is intended to redefine ideas of the familiar and the strange and encourage reflection and discovery. For Hubert Stöhr, managing director of the Eggenberg brewery, this is definitely a win: “We have always been open to new, fresh ideas. We made a conscious decision to work together and are proud of the successful mix of flavors,” he says. The advertising campaign is also “åndas”: Africans wear traditional Salzkammergut clothing in the subjects (see picture above). However, the beer will not end up in supermarkets: it is available exclusively at the Schloss Eggenberg brewery in Vorchdorf.
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Source: Nachrichten
