Music theater, botanical garden or Energie AG’s Power Tower: These are among the places where large-format photos have recently become the focus of attention in the Linz city area. Pop-up photography is intentional and methodical.
In this case, pop-up means that the photograph is simply there. She practically appears in various places in the city. Announced at the last minute saves you a lot of fuss on the internet and social media, but relies on the power of word of mouth and personal recommendations. The man who gave this idea a name, “Motiva,” and is behind the new photo art festival, is a “repeat offender,” Chris Hinterobermaier.
“Actively approach people”
For decades, he made Linz the “capital of the world’s best photographers” once a year with the Super Circuit photo competition. This chapter is now closed and has been history for two years. With the “Motiva” idea, he now wants to attract new groups of visitors to the magic of the world of images away from well-known sites of photographic art such as the Hartlauer Photo Gallery on the Pöstlingberg. “Photo art must actively approach people, meet them where they are, not passively wait to be visited like in a museum,” says the Linzer.
After the successful premiere in the music theater in February (the show “Hearing Pictures. Seeing Sounds” is currently running there until the end of April), “Waterworks” have been on display in the Power Tower of Energie AG since yesterday evening. 110 masterpieces, in which the elementary elixir of life in the foyer is illuminated under aesthetic criteria, decorate the house and can be viewed from Monday to Friday from 9 a.m. to 6 p.m. until May 2nd.
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Source: Nachrichten
