The global talent company Randstad presented the results of the Randstad Employer Brand Research 2024a study involving 173,000 respondents in 32 countries, including Uruguaywhich reveals which are the most attractive companies to work for in the country. Free market was the winner as the preferred company to work for according to those surveyed, followed by Megalabs and Conaprole in third place.
The winners were chosen based on the opinion of more than 2,000 people surveyed in Uruguay, responding to the factors they consider most relevant when choosing a company to work for. Respondents with diverse profiles such as students, active workers and unemployed, between 18 and 65 years old, responded to 75 companies.
Regarding the most attractive sectors for Uruguayan workers, the pharmaceutical industrythe computingthe agriculture and the consumer goods.
“This is the second award with a study focused on employer branding that rewards the love brands, known as the ‘loved brands’. The companies that are most attractive to work for are recognized. We are in the world of looking for work, not because we don’t have employment, but because we want to develop, grow, change. We are going to ask you, do you know this company? If you know her, you would like to work. And if you would like to work, what are the drivers, the factors that you consider most important in that company to work for? So what is rewarded? That most beloved employer brand, most loved by the Uruguayan talent and that he sees as a desire, as a purpose, to be able to work on it” he told Andrea AvilaCEO of Randstad for Argentina, Chile and Uruguay to Ambit.
Asked about the strengths of the Uruguayan market, the executive responded that “it is an active, stable market, where there is a ‘war for talent’, because it is a market that has a low unemployment rate and, therefore, recruit people to pass Working for another company is always a challenge. And being able to have a good employer brand, without a doubt, is an added value when going out to the market and presenting yourself to find talent.”
Ávila added that the economic stability It is a differential of Uruguay. “It is a necessary factor for the wages, for compensation, but it is not the factor that will make me stay with a company. Probably a good economic proposal will make me look and tempt me to go, but if I don’t find a pleasant work environment there, stability, career development, purpose, I’m not going to stay,” he reflected.
“In Uruguay The 75 companies that generate the most employment in Uruguay were part of the study. It is a study focused on the large employers of the various countries where we operate”, concluded the CEO of Randstad.
Satisfaction in the winners
For your part Carlos Etcheverrigaray, country lead director for Uruguay of Mercado Libre, thanked the company for the recognition and stated that “at the center of our DNA is fadrenaline from undertaketo transform and impact the lives of millions of people in Latin America, democratizing commerce and financial services.”
Amanda Garcia JarvinenDirector of People and Culture at Megalabs, which won the second prize, stated “it is a source of great satisfaction to see how Megalabs is recognized as a company that not only guarantees access to quality medicines throughout the world, but also as a “ideal workplace.”
Finally, the CEO of Conaprole, Gabriel Valdes, expressed that the cooperative is “the leading company in Latin America in dairy foods of excellence, generating sustainable impact on people and their environment and it is from that place that we always encourage the active participation of our collaborators in the constant improvement of our safety system and occupational health”.
Source: Ambito
