The light and sound show of this presentation would probably have been suitable for the upcoming song contest. But not in Malmö, but in Madrid, Cupra presented two newly released hits from what has now become a wide-ranging playlist this week. The “remix” from Formentor and Leon opens a model offensive with which the Spanish VW subsidiary wants to climb further up the sales charts this year.
To design or not to design – this was the question that Cupra boss Wayne Griffiths asked at the beginning of the bombastic presentation in front of around 500 eye and ear witnesses in the spectacular inner courtyard of the Palacio Cibeles. “We don’t copy anyone, we don’t want to please everyone. We can do anything but be boring,” said the Englishman, who has pioneered a new (form) language at the VW subsidiary, and not just in terms of design .
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Image: OÖN/Cupra
Source: Nachrichten
