Regeneration, a new business concept beyond sustainability

Regeneration, a new business concept beyond sustainability

Many companies advance a vision that surpasses their environmental and social commitment.

Photo: Freepik

Sustainable Brands Montevideo is part of a global network of conferences that have been held in various cities around the world including San Diego, Istanbul, Madrid, Malaysia, Paris, Barcelona and Buenos Aires. The Uruguayan edition is organized by Loving Communicationin alliance with Urban Group communication and in collaboration with Sustainable Life Media and a wide network of allies in Uruguay and at international level

Mariana Torresdirector of Loving Comunicación informed Ambit that among the speakers of that edition the presence of Eduard Müllerpromoter of Regenerative Costa Rica; Joan Melepresident of the Money and Conscience Foundation; Carmen CorreaCEO of ProMujer and, Dafna Nudelmanenvironmental activist, disseminator and specialist in circular economy (known on social networks as “the crazy tupperware woman”).

“We work in communication for development and in promoting conversations, in promoting meetings that can help us transcend and change reality to move towards a sustainable world. Three years ago we worked with regeneration as a concept that goes a little beyond sustainability in the sense that it is a concept that adds the idea of ​​restoring, of looking a little more here,” Torres said.

“If we talk about sustainability, the concept is that we cannot continue damaging the planet and our communities. Unfortunately, the planet is already damaged, there are a lot of problems both environmentally and socially,” added the organizer of the event that will take place on the 28th in Sofitel Montevideo.

A call for attention and cooperation

“What it seeks is to call on companies to think about the role they should play in building a sustainable and equitable world with the understanding that the private sector has a special force to ‘make the wheel roll,’” he said. .

“This is a space for large and small companies to find their role and also connect with things that can be done from this place on how to change the way of doing business to change the world,” mentioned the head of Loving Communication. .

Asked about the place it occupies Uruguay On the topic, Torres responded that the country “is, like everyone else, traveling this path.” “What we believe is that Uruguay has enormous potential to develop in that sense. And this is a bit of what Edward Müller tells us, understanding that Costa Rica is a country very similar to Uruguay As for its territory, very advanced in the issue of ecosystems and environmental care, something that could be replicated,” he reflected.

Source: Ambito

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