“I was worried about Álvaro’s spot and I called him, we have a very good relationship, I called him, I asked him about it and what he told me was that he and his team are going to explain it, why they think the spot was correct “, said Laura Raffo.
On the other hand, the candidate took the opportunity to differentiate herself from Delgado’s communication strategy. “We are not doing television. In our sector we believe in a different way of communicating with people, more face-to-face, hand-to-hand, going to places, talking, a more modern way of connecting,” she explained.
“Each one sets his own path of communication and the Uruguayans are ultimately the ones who evaluate what is happening,” he added and stressed that Delgado’s group “considers that this was within the norm,” but that his team “chooses another path.”
Delgado’s controversial spot
The Delgado candidate’s campaign had a four-minute and thirty-six-second video in prime time to promote his government plan.
The promotion, however, comes at the final minute, with the message from the former Secretary of the Presidency’s website where the document is accessed. Before, a detailed tour of the policies of the government of Luis Lacalle Pou, interspersed with messages at Delgado’s political events. The sum is a synthesis of what is baptized as “first floor of transformations” and the promise of moving towards a second floor.
It was that audiovisual construction that ignited anger in the Broad Front (FA) and Open Town Hall (CA), forces that considered the duration of the spot to be exaggerated to end up promoting a website.
The FA considered that the piece is clearly a campaign spot and not an invitation to read the government program on the website. Alvaro Delgado.
The actual electoral advertising law (17,045) indicates that “political parties may begin their electoral advertising in the media of radio broadcasting, open television, television for subscribers and written press from 30 for the internal elections”, that is, on June 1 in this case.
From the National Party They pointed out that the spot complies with the law because it falls within article 2 of the same, which excludes “the dissemination of information about political events and usual activities of the functioning of the parties,” since it is an invitation to learn about the program. of Delgado’s government.
For Cabildo Abierto, however, the discussion does not concern the deadlines met or missed for the promotion of the pre-candidate Álvaro Delgado, but rather the “almost obscene deployment of certain currents or political sectors, which are making a demonstration of economic power and resources that seem almost infinite”, in the words of its leader, Senator Guido Manini Ríos.
With a month and a half left for the internal elections and several more for the October general elections, it is likely that the dispute over airtime will be repeated between the political forces. In that debate, the Parliament has a central role to play.
Source: Ambito
