The exchange difference with Argentina is getting shorter and shorter and the tourist destinations of the Uruguay whose average audience was middle class Argentines They began working in the season more excited and looking for people to visit them again.
After having had a bad season, the less massive destinations go out again in search of an audience that attracted their activity years ago: the Argentinian. The reduction of the price gap It gives hope to the sector that expects a rebound in reservations catapulted by signs of greater inquiries during the month of September, a rare phenomenon for that time of year.
While Punta del Este maintained its loyal upper-class audience last season, other destinations suffered the loss of middle-class Argentines. Therefore, faced with a resounding change in panorama where prices are almost the same as those of the neighboring country, the interior departments of Uruguay took the field with proposals of all kinds that they presented at the International Tourism Fair (FIT)which was held on the La Rural property, in the city of Buenos Aires this week.
Promote tourist destinations in the interior
In dialogue with Scopethe manager of the planning area of the Ministry of Tourism, Doris Rodriguezannounced that the main destinations had a high level of reservations and inquiries before October, but that the lesser-known ones are also making a difference. “On the entire coast they are also making reservations, although not in the quantity we want yet, but it is picking up,” he explained.
In that sense, he assured that the sector anticipated a possible drop in tourism sales, which is why they came to the fair with several promotions. “We came with different proposals to show the offer that Uruguay has, not only in Cologne, Montevideo or Punta del Este, but throughout the country,” he noted.
Therefore, from the ministry, its proposal was to show all the tourism possibilities that Uruguay manages, as a way to anticipate and be prepared for a volatile Argentine economy. “Last year for us was a very hard blow because the gap was unreachable,” he lamented and recalled that 50% of the tourists who visit the country come from Argentina.
On the other hand, he commented that the ministry is carrying out two binational agreements with Argentina and Brazil to develop tourist corridors between both borders. The agreement with Argentina includes a tour that includes both the hot springs of Concord like those of Big Jump which are barely 40 minutes away from each other.
The return of the middle class Argentine
Last year, the exchange difference mainly affected those destinations attended by the Argentine middle class, such as, for example, Rocha and Cannelloni. With this, it is easy to point out that, faced with the reduction of the difference with Argentina, average Argentines are once again looking at Uruguay.
“What this fair is leaving us with is that the Argentinian is consulting more and more, the hotel sector is already daring to affirm that there are reservations from this month, which is very new,” he explained. Daniel Fernandez Nievestourism technician and developer in Rocha. “Throughout last summer we noticed that Punta del Este maintained its audience, who visited it and we were the ones who received the least Argentinians,” he added.
The return of Argentines to the most popular beaches in Uruguay is good news for tour operators, although they do not want to neglect their most loyal audience. “It is an audience that we have been missing for a long time, although we are happy with the domestic tourism because 70% of our offer is destined for Uruguayans,” Fernández celebrated and recalled that after the pandemic, the public from the south of the Brazil to Rocha destinations.
However, destinations with beaches are not the only ones that Uruguay offers and the presence of departments such as Peach and Flowers At the FIT he had the objective of demonstrating his tourism strengths. “From November to March is the season of festivals, sports and cultural activities, both in the capital and in the towns, among which is the National Folklore Festival that attracts more than 100,000 people,” said the Durazno Tourism coordinator, Andres Viana.
From the rural south of Uruguay they always bet on the interior public. However, Viana assured that the presence of his department at the fair is due to the intentions of attracting more and more Argentines to that destination. “Durazno is part of the south-central region and we are betting on a economic tourism and that it is accessible to the majority,” he explained and highlighted that they expect middle-class Argentines in the summer season.
With high expectations of attracting even more the Argentine public who saw how their country became more expensive, to the different strategies proposed by the Ministry of Tourism to anticipate the volatility of the neighboring country’s economy, Uruguay expects a promising season after the hard blow. received last summer.
Source: Ambito
