The social media star uses his millions of views to sell his advertisers’ products in the blink of an eye.
Social networks allowed million of people can find new ways to generate income. The main beneficiaries of these spaces are the influencerswhich transform their thousands of views into an opportunity for brands to promote their products. This path is only one of the marketing trends, which add to the companies’ own profiles.
The advertising innovations They try to improve their content to adapt it to the applications. They seek to be integrated into the content so that users can enjoy them while recognizing the brands and products. For these reasons, thousands of businesses also approach social media stars, so that their products can have the charisma and trust that these people generate.
Who is Zheng Xiang Xiang, the Chinese influencer who became a billionaire with her 3-second videos
The influencer Zhen Xiang Xiang revolutionized China’s internet after making the most of every moment of watching his videos. The young woman uses her profile TikTok publish videos where you recommend various products, with 3 second reviews for each of them. Its structure is based on dressing elegantly in front of a stack of Hermés brand boxes and showing each element, with the help of your assistant.
The way in which the young woman records her videos allows her millions of followers to quickly learn about the news from her sponsors and their prices, before they are returned to their respective boxes. This entire process is done in the blink of an eye. Besides. Zhen also carries out live broadcasts with a similar methodology but on platforms that allow live purchases.
His methodology allowed him to earn approximately 13 million euros during the Black Friday season but his high income aroused the suspicions of the platform and the analysis of his followers. The prices offered were far from the luxury brand’s usual prices and made it clear that they were imitations. This revelation caused the Douyin platform, where he sold live, to close his profile despite have generated 100 million yuan daily.
Source: Ambito
