The mobility urban has undergone a radical transformation in recent years. The new generations, especially the millennials and Generation Z, are redefining their relationship with transportation.
As they move away from the traditional idea of owning a car, car rental platforms are emerging as a versatile and attractive solution that adapts to their needs and lifestyles.
According to a Statista report, it is estimated that The global car rental market will reach US$100 billion by 2025, driven largely by demand for services that offer short and long-term options.
“Rental platforms are transforming mobility for new generations, offering flexibility and adapting to a growing environmental awareness. This trend combines convenience and accessibility, allowing users to enjoy mobility without the costs and responsibilities of owning a car. With technological advances and the integration of mobility applications with public transportation, there is an opportunity to redefine our ways of traveling,” he stated. John of the CrossCEO of DeRentas.
New generations value convenience and sustainability. Therefore, car rental platforms are implementing innovations that align with these trends. Services like carsharing, where users can rent vehicles by the hour or day, have gained popularity in cities around the world.
This approach not only provides access to vehicles without the responsibilities of ownership, but also encourages more efficient use of resources, contributing to the reduction of urban congestion and carbon emissions. By providing greener mobility options, these platforms are in line with the sustainability values that characterize new generations.
According to a Deloitte study, 43% of millennials are willing to pay more for sustainable vehicles. This trend has led car rental platforms to include more ecological vehicles in their fleets, thus adapting to market demand and promoting more responsible consumption habits.
Another factor why the carsharing system is growing is the technology, which plays a fundamental role in the transformation of the urban mobility sector. Car rental platforms are using artificial intelligence and big data to optimize their services and improve the user experience. From vehicle selection to payment and reservation management, mobile apps offer an intuitive and efficient interface that adapts to user preferences.
Furthermore, the integration of systems digital payment and monthly subscription options have further simplified the rental process. This is especially attractive to new generations, who value convenience and speed in all their transactions.
“As rental platforms cars continue to evolve, their role in urban mobility is expected to become even more relevant. With the growth of cities and the need for sustainable and accessible transportation solutions, these platforms are positioning themselves as a viable alternative to traditional transportation,” they say from DeRentas.
Flexible mobility has become a necessity for new generations, and car rental platforms are at the forefront of this transformation. By adapting to the demands of a dynamic lifestyle and offering sustainable, personalized options, these companies are not only transforming the way we move, but also contributing to a more sustainable and accessible future for all.
Source: Ambito
