The fitting room is the focal point of the 30,000-square-foot store in Glendale, California, which is slated to open later this year. A smartphone opens the room, which has a touch screen that customers can use to order clothes that will be delivered to them within minutes. “The choice is endless,” promises Vasen. Suggestions are made to customers based on previous search entries and corresponding jackets, trousers or sweaters are already stored. In addition, style surveys can be answered, with the help of which the algorithms are personalized.
With the new offer, Amazon is making direct competition for fashion chains such as Macy’s and Nordstrom. According to analysts in the USA, the US group has already risen to become the largest fashion retailer ahead of Walmart, but has so far avoided stationary fashion shops with their own challenges. However, the Seattle-based company has been running smaller supermarkets and bookstores for some time. Amazon also owns the US supermarket chain Whole Foods.
Vasen wants to offer hundreds of brands in the Los Angeles department store, but did not name any names. In addition, hundreds of employees should work there and normal cash registers should also be available – however, it should also be possible to pay by hand scan using the biometric Amazon One technology.
Source: Nachrichten
