As mentioned by the CACE, the age range of the most active users who buy on Cyber Monday is 25 to 34 years old and the oldest are 65 years old. The most searched products so far are air conditioners, cell phones, slippers, refrigerators, fans and washing machines.
Cyber Monday goes through its second day this Tuesday, on Monday it had 4.4 million users connected to the web with great traffic on Buenos Aires, CABA, Córdoba, Santa Fe and Mendoza. So far, the most searched products are air conditioners, cell phones, slippers, refrigerators, fans and washing machines.
As mentioned from the Argentine Chamber of Electronic Commerce (CACE)the age range of the most active users who buy in the Cyber Monday It is 25 to 34 years old and the oldest are 65 years old. The discounts for this edition are on average 29%.
The day of discounts for online purchases serves every year to encourage consumption, which is currently relegated due to the recession that Argentina is going through. Without going any further, this Monday sources of the supermarket chains they overtook Scope that Last month, consumption in the sector did not leave any recovery compared to Septembercontradicting the increase in retail sales in SMEs of the Argentine Confederation of Medium Enterprises (CAME)and that in the year-on-year measurement a could have been realized record crash.
In this edition, the average discount was 29%, while in different categories it was positioned at 74%, as was the case of services, where opportunities are usually found in training courses, home or travel insurance, as well as acquisition of cell phone line. In supermarkets and wineries the average supply was 36%, while in health and beauty it was 34%.
Category discounts
- Services: 74%
- Supermarkets and Wineries: 36%
- Health and Beauty: 34%
- Babies and Children: 33%
- Miscellaneous: 33%
- Furniture, Home and Deco: 32%
- Clothing and Footwear: 29%
- Sports and Fitness: 28%
- Travel: 25%
- Motorcycles and Cars: 24%
- Electro and Technology: 23%
Source: Ambito
