The American company Mars will update the faces of the characters used in advertising chocolate dragees M&M’s. According to a statement on the manufacturer’s website, the characters will become more “inclusive”.
According to the company, the rebranding of M&M’s will reflect a more modern approach to the appearance of the characters. In particular, the personalities of advertising characters will be more developed in the context of their self-expression.
View this post on InstagramPosted by M & M’S (@mmschocolate)
As noted in Mars, the company’s management hopes that society will be more inclusive in the future, and therefore the goal of updating the M&M’s brand will be “creating a world in which no one will feel left out.”
The color of the arms and legs of M&M’s characters has undergone changes. If before they were a pronounced flesh color, now the designers decided to paint them in a more neutral color, close to white.
In addition, two female characters received new pairs of shoes. Now the brown character will wear mid-heeled shoes instead of stilettos. And instead of high-heeled boots, candy green will have sneakers on its feet. Makeup of female characters will be more neutral.
Together, Mars spokesperson Jane Hwang said the two characters would be “a force to support women.”
Along with the visual changes, the voices and personalities of the advertising characters have also been updated to be “more inclusive, welcoming and unifying.” At the same time, the company promises that the characters will retain their “wit and sense of humor” inherent in them.
Earlier, on October 28, Facebook was renamed Meta. This was announced by the founder of the corporation Mark Zuckerberg. He stated that he intends to develop virtual reality as part of his concept of the metaverse.
Source: IZ
Jane Stock is a technology author, who has written for 24 Hours World. She writes about the latest in technology news and trends, and is always on the lookout for new and innovative ways to improve his audience’s experience.
