On January 20th, the Penguin Awareness Day to inspire people around the world to take concrete steps to safeguard these seabirds and the ecosystems that support them, ensuring that future generations can enjoy their presence on our planet.
In this framework, from Patagonia the NGO Global Penguin Society (GPS) reaffirmed its commitment to the protection of penguins and the conservation of their habitats. GPS was a pioneer in the protection of penguins globally.
The organization founded by the “Messi” of the penguinsthe doctor in Biology Pablo ‘Popi’ Borboroglu achieved significant advances in the conservation of these species by combining cutting-edge scientific research, education and community action.
Penguins Awareness Day Global Penguin Society (GPS)
Through their innovative efforts and use of advanced technologies to monitor and protect both penguins and habitats, their work has made a real difference in preserving these birds and promoting a more sustainable world.
In the before room Penguin Awareness Day, GPS made a donation to the Chubut city of Puerto Madryn, by delivering two penguin sculptures: a two-meter-tall adult Magellanic penguin and its chick.
Penguin Sculptures Puerto Madryn Global Penguin Society (GPS)

The enormous sculptures, located in a space that recreates the penguins’ natural habitat, with native vegetation and local rocks, have quickly become a tourist attraction for residents and visitors of Puerto Madryn.
“People enjoy taking photos with these impressive figures while raising awareness about the importance of penguin conservation,” the donor entity detailed.
Simultaneously, GPS is working on the realization of largest mural in Patagonia, which will be located in Shrimpanother Chubut city, where a modern interpretation center will be built, which will be a key educational meeting point to promote the protection of penguins and their ecosystems, where visitors from all over will be able to learn more about the conservation work carried out in the region.
What does the Global Penguin Society (GPS) do?
GPS is the first and only organization dedicated exclusively to the protection of 18 species of penguins and their habitats. Through science, education and management, the organization works to improve knowledge about penguin species, foster a culture of conservation in local communities, and collaborate with governments and landowners to create effective conservation policies.
GPS monitoring penguins.jpg

In the coming weeks GPS will launch its campaign Penguin Monitoring 2025which will feature the participation of new world-renowned personalities sponsoring the penguins that will begin their migratory journey in the fall.
As a result of this scientific monitoring, key data on the routes and behaviors of penguins will be provided, which will allow us to understand the effects of climate change on migratory routes and the survival of seabirds.
Garcia Borboroglu
Global Penguin Society (GPS) has a presence in various countries around the world: United States, Canada, Ecuador, Peru, Argentina, Chile, Uruguay, Brazil, England, France, Spain, Italy, Germany, China, Australia, New Zealand and Japan .
Press
In 2024 Global Penguin Society (GPS) was recognized with Gold at the Obrar Federal Awardsof the Argentine Advertising Council for its innovative campaign “Celebrities in the ocean: the migration of Magellanic penguins”, which had an impressive impact on the media and society in general, becoming involved in scientific work in real time.
And on this special date, which invites awareness, GPS launched a call to action to everyone in the world to join conservation efforts. “From small daily actions, such as collecting waste after a day at the beach, to direct support for projects to protect penguin habitats, every gesture counts,” they indicated.
Penguins Awareness Day Global Penguin Society (GPS)

GPS’s global approach reflects the importance of penguin conservation as an international effort that transcends borders.
Popi Borboroglufounder and director of GPS and winner of the Nobel Prize for Conservationthe Indianapolis Prize, assured that this January 20 is not just another day. “Penguin Awareness Day is a crucial opportunity to reflect on our impact on the environment and take action to protect these incredible creatures and their habitats. Every action counts to ensure penguins remain a vital part of our ecosystems.” oceanic”, held.
Source: Ambito