The Argentine real estate market is heading towards a transformative 2025. According to Marcos Juejati, founding partner of NorthBairesthe coming months will bring with them a new dynamic marked by the return of mortgage credit, macroeconomic stabilization and the emergence of divisible mortgages, tools that promise to change the rules of the game in the sector.
“2025 appears on the horizon with a different economic dynamic. These variables will not only reactivate the real estate market, but will also transform it,” says Juejati, who emphasizes that this scenario will force developers to rethink their approach.
In a context where credit would facilitate access to property, competition in the market will reach a new level. According to the businessman, “the fundamental principles of the real estate business once again take center stage: product quality, strategic location, developer reliability and track record will be determining factors in the purchase decision.” This renewed environment will lead the sector to a “transformative qualitative leap”, in which developers will have to raise their proposals to satisfy the growing demands of buyers.
Juejati highlights a significant change in the standards of real estate products. “What was previously considered a product for the mid-segment will have to be conceived with premium standards, and what was classified as premium will evolve towards the high end. Real estate is moving up the qualitative scale, betting on products of excellence,” he details.
The investor experience will also take on a central role in this stage of transformation. Excellent construction quality will not be enough, says the businessman. “The investor’s experience, from the construction site to delivery, will be key to guarantee the solidity of each project. The financial and comprehensive services that accompany the process will, without a doubt, be a competitive differential,” he assures.
An example of this approach is the financing model implemented by NorthBaires in the OM Palermo project, where buyers were able to access premium properties with installments similar to a monthly rental. This strategy, which allowed the payment to be completed even after taking possession of the property, is a model to follow in the new era of the market.
Redefining urban luxury
The premium market will be one of the main protagonists of this transformation. “This paradigm shift opens the doors to unique products that redefine the limits of urban luxury,” says Juejati.
NorthBaires seeks to position itself as a leader in this segment with the launch of a residential complex on Dock 4 of Puerto Madero, scheduled for March 2025. “It will be the first development of branded residences in the world of a prestigious international hotel chain, with standards international that will guarantee a unique experience,” he explains.
The project will be located in one of the most exclusive areas of Buenos Aires and seeks to consolidate itself as a benchmark for innovation and excellence in high-end real estate.
With more than 20 years of experience, NorthBaires covers everything from the selection of land to the marketing of the units, with rigorous quality control at all stages of development. The company specializes in residential, commercial and mixed-use projects in the most consolidated areas of Buenos Aires, always betting on sustainability and integration with the urban fabric.
“In a market that returns to its fundamental principles, the bar is higher than ever. 2025 will be a year of transformation: a real estate in motion, with new standards, new opportunities and, above all, renewed confidence to build the future,” concludes Juejati, convinced that next year will be key to reconfiguring the Argentine real estate landscape and positioning the country as a benchmark in the region.
Source: Ambito
