Equality in sports? The way there is rocky

Measured against the international range of the 34th Upper Austria Ladies, which is broadcast in 150 nations, it is surprising that this tennis event that has arrived in the WTA 500 with a prize money volume of more than one million US dollars after an upgrade 2024 , has no title sponsor.

Tournament director Sandra Reichel and her team tirelessly boosted – without success. “It won’t get any easier. I already notice that we have a media meaning, tennis is the number of women world sport number 1, it definitely has a pioneering role. We need these top sports events, this idols,” said the Welser: ” from that companies and sponsors invest in women’s sports. “

The fact that this (by far) still does not enjoy the visibility and equality that he would earn was a determining topic at the 3rd “Fe & Male Sports Conference – Advantage Ladies” in the Design Center.

“Tradition is male”

David Pfarrhofer, institute board at “Market”, presented a study (“hurdle or high?”), Which underpins the discrepancy. “We see that the tradition of sport is male in many areas. But there is no reason for this. Women and men (representative survey of under 2000 people, as well as 200 clubs, note) indicate a record of 1.4 sports on average “, said Pfarrhofer. There are differences in passive sports consumption – 5: 2.7 hours per men.

The Conclusio? “If we fail to bring a drive into it, if we rely on the fact that everything will be, we will only have equal rights in the 22nd century,” said Pfarrhofer.

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