Although he consumption fell 14% in 2024, he Electronic commerce It grew 181% in their turnover, which corresponds to $ 22,025,462 million pesos, this implies an increase of 64 points above interannual inflation, taking into account the interannual inflation of 117.7%.
The data correspond to the annual study prepared by the Argentine Chamber of Electronic Commerce (CACE) where he details that the purchase orders also registered a 5% growth and the average ticket had an increase of 176% compared to 2023, located at $ 92,341.
As for the Billing by regionslike last year, it was led by the AMBA. The contribution was the following:
“The growth of more than 180% in the billing reflects the consolidation of electronic commerce in Argentina, promoted by the digitalization and confidence of consumers. We also observe an increase in the number of companies for which electronic commerce represents more than 10% of its sales, which went from 50% in 2023 to 54%. In 2024. The adaptability and convenience of this channel have been fundamental for its evolution. From Cace our goal is to strengthen electronic commerce and collaborate with the growth of the digital businesses of our partners, ”said Gustavo Sambucetti, institutional director of CACE.
The role of digital wallets in electronic trade
According to the report, a relevant change this year is that, for the first time, the number of people they have virtual wallets surpassed those who have credit cards. However, The card remains the means of payment with greater participation in purchases with 74%.
The category With greater billing It was the passages and tourism, followed by food, drinks and audio equipment, image, consoles. Ti and telephony.
The ranking of categories with greater billing is completed with:
- Household items (furniture, decoration).
- Appliances (white and brown line).
- Cosmetics and perfumery.
- Dress
- Car and motorcycle accessories
- Children
- Construction materials and tools
Regarding the Purchases abroadNo significant changes were observed compared to 2023. However, 5 out of 10 interviewees said that he bought products from abroad for the first time in the last 6 months. The most used platforms to buy abroad are: Ali Express, Alibaba, Mercado Libre, Amazon, Tiendamia, Ebay and online stores.
Source: Ambito
