Thinking greater in cooperation: This is an essential point that shapes the new strategy of Linz Tourism. More than 150 people have participated in the process since the beginning of last year, which has also produced a new brand appearance. “Take a Risk. Visit Linz” is not only aimed at potential guests, but also to the Linz population. “It is an invitation to discover,” said Marie-Louise Schnurpfeil, managing director of Linz Tourism, presenting the strategy and continuation of the “brand philosophy with wink and looseness” last night in the old town hall in Linz.
In the understanding of those responsible, tourism is more than just a sober view of overnight numbers. In the previous year, they again reached a record value for Linz and the communities belonging to the tourism association (1.130,375 overnight stays), but one should not only stiffen it in the evaluation of tourism.
In the future advertising, it is about the interaction of people of different professions who want to actively shape Linz. The chairman of the supervisory board Dieter Recknagl spoke of an “inspiring and joint process”. “The openness of everyone involved was a joy.”
International advertising
Using five strategic fields of action, Linz is to be marketed for tourism as a year -round destination. Sustainability is just as much a topic as innovation and networking. This is now important to carry outwards. Linz continues to change and advertises internationally as a year -round destination. This explains the advertising saying in English.
“Linz is worth a trip at all times,” said State Councilor Markus Achleitner, and Mayor Dietmar Prammer saw the city as internationally competitive. There are sufficient challenges in social, ecological and economic form.
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Image: Linz Tourimus
Source: Nachrichten
