Enabled participants must be aligned with the agenda of the current US president. Karoline Leavitt had anticipated the measures.
With the arrival of the second Donald Trump Presidencyyour spokesman, Karoline Leavittannounced in January that the administration would open a special space in the press room for New content creators. This week, the White House He advanced one more step and organized two conferences directed exclusively to Influencers aligned with the Maga Agendagenerating controversy both by the participants and for the tone of their interventions.
The US president, like Javier Mileihe has hardly questioned the traditional mediaaccusing them of being “liars”, “corrupt” and “enemies of the people”. In that context, Leavitt headed two press wheels, one on Monday and one on Tuesday, before an audience made up of Youtubers, Podcasters and other communicators who openly expressed his support for the president.
“As I promised in my first informative session as a press secretary in January, Trump’s White House will talk to all means and personalitiesnot only with the traditional media that have historically covered this institution. All journalists, media and voices now have a place on the table, “Leavitt said, reaffirming the Communicational turn of management.
What figures were present
Among the outstanding figures of the first day was Arynne Wexlera libertarian influencer that has President Milei as a cover image in his X account. In his speech, He thanked Trump for his immigration policies Before asking your question. “I can attest to deportations in Florida. My Uber drivers finally speak English again, so thanks for that,” he said. Then, he published in networks that his experience was “much better than the reeducation gulags to which they would have sent us if Kamala (Harris) would have won.”
Another present was Sean Spicerformer press secretary of Trump’s first mandate and current driver of a Conservative podcast. Spicer questioned the presence of certain traditional journalists on the president’s agenda. “Many conservatives ask me: ‘Why (the president) sits with people like Terry Moran of ABC or Jeffrey Goldberg of The Atlantic?’ Leavitt replied that Trump “fears anything and is inspired by competition.”
One of the most commented on networks was starring Link Laurenconservative Tiktoker nicknamed “Draco Malfoy Maga” for his hairstyle. During the conference, he praised Leavitt as “a young high -profile mother who seems to handle everything perfectly”, and shared a video recorded in the White House gardens.
In that clip, he launched Hard criticism of the previous government: “The White House is much better than in the last four years under the government of Joe Bidenwhen I was a black well, with trans people in topless on the grass of the White House, cocaine everywhere and the Jill Biden self -convenator ruin each chair Oval Office“He said.
A possible third mandate of Donald Trump and the communication turn
In addition to the confrontational tone, another sensitive point was Karoline Leavitt’s comment on the possibility of a Third mandate for Donald Trump, something that prohibits the Constitution of the United States. “The Government is working so that there is no other president who arrives here in eight years and undoes part of the executive work in which the president has worked so hard,” he said, generating new speculations.
The current administration’s communication strategy broke with traditional formats and seems to seek to loyalty to audiences that move outside conventional journalism. In parallel, many analysts wonder if models like this could be replicated in other countries, especially in related governments such as Argentina.
Source: Ambito
