Housing promoted and urban renewal
In recent years, Goes became one of the urban renewal areas promoted by the regime Promoted housingattracted residential developments of one and two bedrooms.
The prices of the units vary according to the typology and the neighborhood. Cabrera He explained that in high demand areas such as Rodó Park, Pocitos and Punta Carretasa monitor or a bedroom around between US $ 90,000 YU $ S140,000. The two -environments units are between US $ 150,000 YU $ S230,000, while those of three exceed US $ 280,000. Four environments departments, usually in premium areas such as Malvín o Punta Carretas, are offered above US $ 350,000. These values are explained by the consolidation of a sustained demand and attractive investment returns, especially in smaller units.
The target audience of these projects responds to different profiles. “Many developments are aimed at young professionals, students and also foreign investors, especially Argentines, Brazilians and North Americans,” said Cabrera. There are also projects designed for local families, mainly in areas such as La Blanqueada, Tres Cruces and Unión, which combine good connectivity and relatively more accessible prices.
The architect Claudia Charrutiof Dharma real estateagreed that the engine of current expansion in Montevideo are the projects under the promoted housing regime. These grant tax exemptions from both developers and final buyers. “These benefits include exoneration of VATof the Patrimonial Transmission Tax and of Income Tax on Rentals for a certain period, ”he explained.
Charruti explained that the average values per square meter, according to neighborhood and development characteristics, range between US $ 2,800 YU $ S4.260. The center and Cord show values from US $ 2,800 Au $ S3.250 per square meter. Pocitos and Punta Carretas, premium areas with consolidated demand, record prices ranging from US $ 3,100 au s 4,000. In Carrasco and Carrasco bar, the values reach US $ 4,260 in some cases.
The profitability For rent, both in new projects and in those already consolidated, it is located in the order of 5% to 6% annual gross, according to the location and the type of housing. “In neighborhoods like Malvín, La Blanqueada and Punta Carretas, these percentages can be exceeded. Net profitability is between 3.5% and 4%,” said Cabrera. The units under the promoted housing law, enjoying tax exemptions, offer even more favorable margins.
The areas with the highest expansion in Montevideo combine accessibility, close to health centers, universities and public transport. The bleached stands out for its accelerated urban development and its strategic location. Cordon and three crosses, with strong student and commercial presence, are positioned as investment destinations. Palermo and Barrio Sur, with urban and cultural identity, advance with innovative projects and design proposals that aim to revitalize the environment.
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In parallel, traditional neighborhoods such as Pocitos, Punta Carretas and Malvín maintain their attractiveness, but face higher soil saturation and higher costs, which limits the growth of new projects. In those cases, the demand is sustained more due to prestige and closeness to the Rambla than for fiscal or expansion incentives.
Regarding the characteristics that buyers value the most, Cabrera listed several priorities: “Natural luminosity and ventilation, own exterior spaces, integrated kitchens, thermal efficiency, good storage space, practical amenities and technological connectivity are elements that today define the purchase decision.”
Charruti agreed that the functional design, the low cost of common expenses and security are key in current developments. In the Premium segment, in addition, the first -line equipment and higher scale proposals with complete amenities are prioritized.
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Dynamism in Montevideo
In addition to the growth sustained in the most dynamic areas, Montevideo advances with urban policies aimed at consolidating medium density neighborhoods, promoting sustainable mobility and attracting investments long term.
Chaturri said: “The city combines human scale, legal certainty and a network of public and private services that consolidate its regional positioning. The existence of a market of rent Active, with clear rules and stable contracts, also represents a differential against other South American capitals. ”
In this scenario, “the demand will continue firm, with new projects oriented to those who seek profitability without resigning location or constructive quality,” said Cabrera.
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Punta del Este, also in action
In the case of Punta del Este, real estate growth is linked to developments that combine constructive quality, fiscal benefits and prices more accessible than in previous years. Antonella Pierrocommercial director of LeaderusHe explained that the most dynamic projects currently correspond to typologies of two and three environments. “They are preferred by Maldonado residents and investors. There are also units of one and four environments, especially in residential areas surrounded by services,” he said.
The company develops Cardinal Torresa complex in the city center with proposals covered by the Housing Law promoted. According to Pierro, these projects present values between US $ 2,500 YU $ S3,000 per square meter, depending on the location, with useful amenities and contained expenses. “The difference in price is not so much in the quality, but in the location and in itself it includes garage,” he explained.
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The buyer profile is diverse, but more than 70% of the units sold corresponded to investors Argentines and Uruguayans. “To facilitate the operation, we open offices in Acassusowhere buyers can initiate the entire process, ”said Pierro. The Argentine interest is sustained by institutional stability, tax benefits and the possibility of obtaining net profitability of 5% annual with low expenses.
The center of Maldonado It is one of the areas that grew the most from the pandemicthanks to the expansion of telecommutingthe increase in resident population and the impulse to urban development. The department represents more than 20% of the sale of the entire country and shows one of the highest employment rates. Construction is one of the sectors that contributes the most to local employment.
Modern projects in Punta del Este incorporate inner design and innovative materials as differential elements. “Every design decision influences how a space is lived and valued,” said Pierro. In the case of Torres Cardinal, each unit has balcony, laundry terrace, garage, multipurpose rooms and a private park of 3,000 square meters.
Punta del Este maintains its positioning as a tourist destination and also as a city chosen to live permanently. The rental demand is high, especially in areas with good pedestrian connectivity, which improves the profitability of the investor and at the same time responds to a growing housing need. “The possibility of investing, renting and enjoying in a consolidated environment, with Fiscal predictability and urban services, makes the area an attractive and sustainable option, ”concluded Pierro.
Source: Ambito
