With global investments that exceed US $ 1,1 billion, artificial intelligence advances as a engine of change in the financial ecosystem. Companies agree that the next stage will require more than infrastructure.
In a scenario of accelerated digital transformation, Where the world is already investing US $1.1 billion in artificial intelligence, the convergence between finance and technology It raises increasing challenges for financial entities, telecommunications and fintechs companies.
Within the framework of a new edition of the “Digital Finance Forum”, a meeting organized by the Argentine Institute of Finance Executives (IAEF), Industry referents, entrepreneurs, academics and officials agreed that the future of the financial ecosystem will depend on their ability to adapt to an increasingly agile and competitive environment, with more demanding clients.
“The objective is to rethink how to build a more competitive, safe and dynamic financial ecosystem, aligned with a demand that is increasingly digital,” he said Pablo MeadziakPresident of the IAEF, during the opening of the event.
One of the central axes of the meeting that brought together the CFOS of the companies that lead the digital transformation, was The impact of AI on industry. “The AI is transforming us. It forces us to redefine how we relate to customers and how we design products and experiences,” he said Gustavo Manríquezof Banco Supervielle. “In addition, new global players will appear that force to rethink the concept of Bank. Revolution, for example, or even Pago Mercado, which already requested a bank license,” he said.
In that sense, the technological leap is not only a matter of infrastructure or regulation, but also of organizational culture. “From Telco to Tech, the challenge is enormous. Disruptions come faster and companies have to prepare for permanent evolution,” he explained Roberto NobileTelecom CEO. “In our case, we already have almost 4000 people with digital profiles. That gives an idea of the magnitude of change.”
For its part, Fabián KonCEO of Banco Galicia, focused on the digital transformation process that financial institutions are going through. “For a long time the banks tried to resemble the Fintech, to be more agile, more digital. Today the client has four means of payment on his cell phone, but that no longer reaches. The true differentiation will come by the value proposal,” he said.
Kon also referred to the recent fusion between Banco Galicia and HSBC Argentina, one of the most relevant movements of the financial system in recent years: “The first objective was always the client. Second, our people. From there the priorities are defined. That was the starting point.”
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The experience of the main referents of the industry
Sofia GuidottiManaging director of Oracle Argentina spoke with Scope After his exhibition and commented how the company is working with companies to enhance their businesses: “Banks are using artificial intelligence to optimize their processesproviding to their collaborators tools that improve efficiency and allow access to real -time information. This allows you to interact with customers through a set of specialized agents, capable of managing collections more agile and effective. “
Meanwhile, Gustavo Manríquez He told this medium how they are leading this process of change in the company: “In Supervielle we are integrating artificial intelligence with a clear focus: to improve the experience of our clients at each point of contact. We are already doing it in channels such as WhatsApp, where we start with a menu -based conversational model to guarantee clarity and safety, and on that basis we add generative capabilities. This allows us to solve open consultations quickly, Contextual and without friction, always with the option of referring an executive when the client prefers it. “
Within that framework, he pointed out that the future will be in the incorporation of the contextual, to understand the profile, history and customer needs.
The vision shared by the main actors of the system is clear: Artificial intelligence is already a reality. consolidated. What is coming now is a stage of greater sophistication, where the user experience and the capacity for innovation and hyperpersonalization will make the difference between the institutions that seek to support their leadership and attract new customers.
Source: Ambito
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