The means of payment focus their agenda on the use of AI, fraud prevention and tax changes

The opening was in charge of Gustavo Salerno, president of the Chamber of Media, Who stressed that the entity’s mission is to promote the expansion of digital means of payment as an engine of economic growth. He also stressed the institution’s commitment to strengthening competitiveness, innovation and financial inclusion. “We are a meeting point between companies, regulators, public bodies, related cameras and media, to continue building together an agile, transparent and safe ecosystem,” Salerno added.

Although the event was going to have the presence of Santiago BausiliPresident of the Central Bank, the official had to cancel his participation in the event. This happened after providing an interview on Tuesday, within the framework of the dispute that was with virtual wallets and Alycs by the brake on the official dollar operation in apps such as coconuts, in the midst of exchange volatility.

In that contextPedro Inchauspe, director of the BCRA provided his vision and highlighted the relevance of cooperation between the public and private sector By stating: “It is the best way to do public policies, work together with the sector. For that, innovation and trust are important. The regulatory framework has to allow and encourage innovation. Our role is to accompany and encourage the private sector. That it grows with clear normative frameworks and legal certainty. When they are systemic solutions generate confidence and you can work on a common agenda.” After your exhibition, Inchauspe avoided providing statements.

For his part, Fernando Blanco Muiño, Undersecretary of Consumer Defense and Commercial Loyalty recalled the joint work with the Chamber from the beginning of his management, noting that “Since we assumed we met with the Chamber of Media with a vision of the future and present. We came with an agenda of the past, and we started working together in the necessary rules to modernize Argentina. That agenda is fulfilled and was working together. Before, for example, a tourist had to change money to leave a tip”thus illustrating advances in everyday solutions.

The regulators’ gaze

During the exhibition, the main work tables that today concentrate the sector agenda: The expansion of means of payment in transport, advances in bimonnetarism and strengthening the safety and speed of transfers. In this scheme, fraud fight is maintained as a priority, with margin for “improvement opportunities.” For its part, the sector also It marked the advance in biometric authentication technologies and the use of artificial intelligence to improve products.

In parallel, the development of Open Financealso driven from the Fintech Chamber, advances in its initial stage of implementation.

For his part, Blanco Muiño anticipated relevant regulatory changes in advertising matters. The official explained that it seeks to end the obligation to include in the notices of radio and television extensive legal messages that consume seconds and are almost unintelligible to the listener. “In the next few days we are going to publish a complementary rule of resolution 12/2024 on advertising, to end the ‘legal’: those endless messages that no one reads or listens and that lacks meaning,” he said.

In replacement, a brief legend of the type “For more information consults in …” will be established with the reference to an official website. In addition, the provision will require that the phrase of that phrase be carried out at the same speed as the main notice, eliminating the practice of accelerating the voice.

The official also said that the new standard will incorporate specific alerts for online game advertising. “We are going to include the obligation that the warning ‘playing compulsively affects the health’ occupies 10% of the notice, instead of the current 50%,” he explained.

The advance of digital payments and complaints about the tax burden

In the panel “Payments in motion: the agenda of the leading brands”focused on the necessary conditions to enhance the development of the digital payment system as the engine of economic growth and consumption.

From the consumer’s optics, companies agreed that changes in purchase habits force to bet on innovation and added value. “The consumer asks for more and more differential value,” said Pablo Caputto, Orange CEO X. On the same line, Fernando González, CEO of Mastercard, warned: “It is no longer enough to be a means of payment; the customer must be surprised. The key is not only to improve the product, but to constantly evolve.”

Caputto stressed that Argentina records one of the highest growth rates in electronic transactions in the region, thanks to the interoperability of QR codes and the penetration of digital wallets and bank accounts, which already reach 95% of the population. Within that framework, he identified three great challenges: move towards the Open Banking to offer more personalized products; reinforce the fight against fraud through investment in artificial intelligence and financial education; and simplify the Regulatory and tax framework to reduce friction to shops.

“The fiscal law has to be the same for all players,” González said.

For his part, Juan de la Torre de Fiserv, SVP & Business Head, Latam South, said that “the main opportunity we have as an industry is that digital media continue to win the cash“

“As we carry more solutions to shops, we will facilitate their management. We have had a Great advance in regulationsbut we still have barriers to solve: in retention of Provincial Taxes and in Debit and CreditsFor example. If we eliminate distortions, we will clearly have better results, “he completed.

Finally, the need to deepen the Tokenization of cardsa key tool to reinforce security in digital transactions.