Apple shares have advanced 12% in the last twelve months and the trend is accelerating as its performance increases.
Apple is about to reach a new achievement. The market capitalization of the technology giant is close to US$4 trillionafter its shares hit an all-time high following a report from Counterpoint Research that indicates an exceptional start to sales for the iPhone 17 series.
According to the report, Sales of new phones increased 14% year-on-year during the first ten days of launch in the US and China, the two most relevant markets for the company.
In particular, sales of the standard iPhone 17 soared by almost a third over the iPhone 16, driven by an attractive balance between innovation and price.
Apple gains prominence with its new iPhone
“The base model of the iPhone 17 offers excellent value for money. It has a more powerful chip, an improved screen, more storage and a better performing selfie camera, all at the same price as its predecessor. Added to the discounts from sales channels, its purchase is very convenient,” he explained Mengmeng Zhangsenior analyst at Counterpoint. In the Chinese market, he added, consumers responded enthusiastically, rewarding Apple for substantial improvements.
The new line includes the iPhone 17 Pro and Pro Max, priced at $1,099 and $1,199, which feature more advanced camera capabilities and better zoom, as well as a more efficient processor and longer battery life.
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For its part, the iPhone Air, priced at $999, bets on a lighter and thinner design, replacing the iPhone 16 Plus and surpassing it in initial sales. Counterpoint highlights that subsidies from mobile operators are encouraging the adoption of premium models, increasing Apple’s profitability margins.
Software challenges
However, hardware success belies software challenges. Apple has not yet launched the long-awaited version of Siri with artificial intelligenceannounced for mid-year but postponed due to performance problems.
This delay keeps the company at a disadvantage compared to Google and Samsung, whose smartphones already integrate more advanced generative AI functions. Still, investors remain optimistic. Apple shares have risen 4.8% so far in 2025, and have accumulated an advance of 11.7% in the last twelve months.
The strong commercial debut of the iPhone 17 reaffirms the power of the brand and its ability to sustain growth even in a fiercely competitive environment. If the trend continues, Apple could become one of the few companies that would reach $4 trillion in stock market value, once again consolidating its leadership in the global technology industry.
Source: Ambito
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