Regarding the most outstanding growth rates were for the United States (645%), Asia-Pacific (475%), Europe, Middle East and Africa (284%) and Latin America (182%).
In 2021, globally, app installs exceeded 400% compared to the previous year. The most notable growth in installs came during the fourth quarter of 2021, where it reached 106% compared to the previous year, after downloads decreased by 49% between the second and third quarters.
Cryptocurrency apps outperformed stock trading apps in terms of user engagementsuch as session duration, sessions per user per day, retention rates, and loyalty, indicating that cryptocurrency apps have a user base that has high levels of engagement and retention.
Usage metrics correlate with the performance of the cryptocurrency market. New market highs are correlated with increased installs and user sessions. Sessions increased 63.4% between 2019 and 2020 (with similar growth to installs), and then increased 567.4% in 2021.
According to data from Apptopia, the most downloaded crypto app in 2021 was Binancehaving ranked third on this list in 2020. Around 20% of Binance downloads in 2021 took place in Turkey and around 9% took place in the United States. Crypto.com was the second most downloaded app. Coinbase, which had been the most downloaded cryptocurrency app in 2020, ranked third on this list in 2021. Fourth and fifth on this list were Trust and MetaMask, respectively.
Jesús Juárez, Country Manager for Mexico at Adjust, said: “Due to exponential growth and a user base that shows exceptional engagement and offers high lifecycle value, cryptocurrency mobile apps have become a key portal for access the cryptocurrency economy.
And he added: “As competition for users increases, cryptocurrency and fintech applications will need to maximize their user acquisition efforts, optimize their ad spend and accurately measure all stages of the user journey.”
Source: Ambito
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