Instead, Apple plans to stick to around 90 million units for the second half of the year, about the same number as in 2021. In addition, vendors are shifting production from cheaper iPhones to premium models, as the latter are experiencing much stronger demand.
Unsurprisingly, shares of the major iPhone makers fell on the news, with Foxconn down 2.7% in today’s trading.
an analyst of Morgan Stanley weighed the report to note that Fears that strong demand for the iPhone 14 Pro/Pro Max will be offset by weaker demand for the 14/14 Plus models are likely to materialize.
“We would highlight that our Apple supply chain team has maintained development expectations of 90 million new iPhone 14 models in the second half of 2022 (unchanged year-over-year), which is in line with the 90 million of the reported tonight,” the analyst tells clients in a note.
He adds that the Bloomberg report “does not imply any downside to our iPhone shipment forecasts,” which are described as “already conservative.”
“We are still early in the iPhone 14 cycle, and the next 3-5 weeks will continue to be critical in determining the strength of the iPhone 14 cycle as the supply chain receives additional feedback from iPhone demand from the period. early post-launch and iPhone development are recalibrated accordingly,” the analyst concludes.
Source: Ambito
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