Nubank said on Wednesday that it would launch a crypto called Nucoin in the first half of 2023. In a press release, the company touted nocoin What “a new way to recognize customer loyalty and encourage commitment to Nubank products”. Possession of the token will also entitle customers to discount offers and other benefits.
“The project is another step in our belief in the transformative potential of blockchain technology and to further democratize it, going beyond buying, selling and holding cryptocurrencies in the Nu app,” said Fernando Czapski, CEO of Nucoin at Nubank, in a statement.
In a preliminary phase, Nubank will invite 2,000 customers to participate in a discussion group to guide the development of Nucoin, “adhering to common practices of blockchain projects.”
“In this phase, rather than feedback, the proposal is to explore a decentralized product creation process, characteristic of Web3,” the company said.
Asked if Nubank had sought regulatory approval in Brazil for the creation of its cryptocurrency, the company said it is “constantly evaluating the regulatory framework as an important part of our product development process.”
Recall that Nubank went public late last year, after Buffett’s company, Berkshire Hathaway, took a $500 million stake in June 2021. The company is valued at $20.4 billion.
Lastly, it should be noted that this It is not Nubank’s first foray into the cryptocurrency market. In fact, it has already launched a platform called Nucrypto, which allows you to trade cryptocurrencies.
Source: Ambito
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