“Apps may allow users to browse others’ NFT collections, so long as the apps do not include buttons, external links that direct customers to purchase mechanisms other than in-app purchase,” they added.
The company run by Tim Cook look for what cannot use “own mechanisms to unlock content or functionalitiessuch as license keys, augmented reality markers, QR codes, cryptocurrencies, and cryptocurrency wallets” to prevent “Apple rate”, which taxes 30% all sales within its App Store.
It is worth clarifying that Apple does not allow cryptocurrencies as a payment method for NFTs within its ecosystem.
The commission caused much upset among NFT supporters, who have criticized the company’s “leonine” fee. compared to the average rates of 2.5% that other NFT markets like OpenSea or Magic Eden impose on transactions.
To cryptocurrency exchanges, such as Coinbase or Binance, changing policies does not affect your businessas they are still not subject to Apple’s 30% commission.
The 30% rate has long been criticized by app developers, who accuse the technology giant of exercising a monopoly on purchases within its apps. Apple has always argued that control of the App Store allows it to ensure the security of applications and payments. This 30% commission was the subject of a important lawsuit by the video game developer Epic Gamescreator of ‘Fortnite’, whose ruling forced Apple to accept alternative payment gateways, although it did not recognize the monopolistic practices of which the Cupertino company was accused.
new items
In the App Store review guidelines are these articles that directly involve crypto.
Revised 3.1.1: “Apps may not use their own mechanisms to unlock content or functionality, such as license keys, augmented reality markers, QR codes, cryptocurrencies and cryptocurrency wallets, etc.”
Added to 3.1.1: “Apps can use in-app purchase to sell and sell services related to non-fungible tokens (NFTs), such as minting, listing, and transferring. Apps may allow users to view their own NFTs, as long as ownership of NFTs does not unlock features or functions within the app. Apps may allow users to browse collections of NFTs owned by others, provided that the apps do not include buttons, external links, or other calls to action that direct customers to purchase mechanisms other than in-app purchase. .
3.1.5 (iii) revised: “Exchanges: Apps may facilitate cryptocurrency transactions or transmissions on an approved exchange, provided they are offered only in countries or regions where the app has the appropriate licenses and permissions to provide a cryptocurrency exchange.”
critics
Indicates Coindesk that the new rules could have a very negative impact on NFT sales, as one of the key use cases of NFTs is that they can unlock access to exclusive content or other benefits. For example, Bored Ape Yacht Club NFTs offer holders access to several different communication channels, products, and even physical clubs.
The tech giant reported last month that accepted the trading of non-fungible tokens but would charge a 30% fee on any payment that passes through their system.
In this regard, the CEO of Epic Games and supporter of cryptocurrencies, Tim Sweney, lashed out at the tech giant for its payment mechanism. On September 26, Sweeney tweeted that the company is “killing all the NFT app businesses it can’t tax by crushing other nascent technology that could rival its grotesquely expensive in-app payment service.”
Source: Ambito
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